Advertising Agency: Ogilvy & Mather, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Anna Kohlhaupt
Copywriter: Anna Kohlhaupt
Art Directors: Ina Thedens, Albert S. Chan, Nora Krauss, Irene Meszensew
3D-Design: Philipp Marewski
Account Manager: Henning Helbig
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Mattia Perego
Art Director: Daria Paraboni
Photographer: Alessandro Bavari
Post Production: Alessandro Bavari
Art Buyer: Maria Benenati
Advertising Agency: Publicis, Helsinki, Finland
Art Director: Anthony Wolch, Buchoy Macasaet
Copywriter: Anthony Wolch
Illustrator: Ville Savimaa
Other involved persons: Jouko Polaranta
Contact person: Martin Von Zweigbergk, Martin Trang
Advertising Agency: Euro RSCG, Chicago, USA
Creative Director: Steffan Postaer
Art Director: Rei Young
Copywriter: Curtis Green, Regan Kline
Illustrator: Rei Young
Published/Released: October 2009
“Absurdly low consumption. The Polo BlueMotion.”
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Directors: Ludwig Berndl, Kristoffer Heilemann
Art Directors: Marian Grabmayer, Marcus Intek
Illustrator: Kirill Chudinskiy
Art Buyer: Kerstin Kraus
Account Manager: Kathrin Thiele
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcídio Caldeira
Art Director: André Gola
Copywriter: André Godoi
To maintain its leadership in an aggressive marketplace, the HOT cable TV network decided recently to increase its programme acquisition, adding more award-winning shows to its portfolio. Position HOT as the network with the best shows and the hottest stars to offer its customers. As part of a 360 campaign entitled ‘At home with the stars’, They created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them. The entire display was stripped bare within 2 hours of launch, and was consequently restocked several times. The event became an instant hit and was picked up by leading media channels, including live coverage on breakfast TV.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Uri Dagan
Copywriter: Eliad Friedman
Account Director: Yael Ron
Account Supervisor: Sigal Tzur
Account Executive: Nataly Ziv
Planning director: Amit Koren
Planning supervisor: Shani Goldberg
Launched: October 2009, Tel Aviv
Advertising Agency: JayGrey, Sydney, Australia
Creative Director: Jay Furby
Art Director / Copywriter: Jay Furby, David White
Photographer: Gary Sheppard
Producer: Jusles Zuppacich
Retoucher: marcus@cave
Account Services: Claire Manning, Vanessa Long
This story was written in Spanish using only words containing the “A” vowel, and has no translation in English. The text tells a tale that make complete sense from beginning to end, and all the words used exist in the Spanish language. The tales is about Abraham and Sara. She is tired of their relationship because Abraham hurts her and is not a good lover, so she decides to kill him. To achieve it, Sara Summons Satan and he indicates how to find Baltasar, the man who will become her lover and will kill Abraham.
Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: Jose Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Abraham Quintana
Copywriters: Oscar de la Borbolla/Abraham Quintana
Art Directors: Ivan Carrasco, Mario Salgado, Francisco Hernandez
Advertising Agency: McCann Erickson, Skopje, Macedonia
Creative Director: Ivica Spasovski
Art Directors: Vladimir Manev, Ivica Spasovski
Copywriter: Ivica Spasovski, Vladimir Manev
Photographer: Tomislav Maric, Boro Rudic
Additional credits: Ilija Iko Karov, Aleksandar Achko Krstevski, Verigo
“Pianist since ever”
Advertising Agency: Tita, Milan, Italy
Agency website: titamilano.com
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Published: september 2009
“Poverty is a human rights violation. Demand dignity on www.1millionclicksagainstpoverty.org”
Advertising Agency Air, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Création: Marine Vincent, Quentin Watelet
Illustrator: E-boy
Published/Released/Aired October 2009
Advertising Agency: kempertrautmann, Hamburg, Germany
Creative Director: Mathias Lamken
Art Directors: Mathias Lamken, Simon Jasper Philipp
Illustrators: Marita Löcmele, Christian Endres, Mathias Lamken, Simon Jasper Philipp
Account Managers: Biljana Retzlik, Jacqueline Koch
“Pedophiles hide the truth. Help us find it.”
Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Felipe Manalich/Nicolas Neumann
Copywriters: Nicolas Neumann/Felipe Manalich
Art Directors: Alejandro Caputo/Jaime Gonzalez
Illustrator: Alejandro Caputo
Account Manager: Edelweiss Fellenberg
Brett Foraker has directed the latest campaign for the French Environmental Agency, Ademe, featuring an individual’s ‘rubbish’ monster that follows them around as they go about their daily routine. The 3 x 30 second commercials; ‘Supermarket,’ ‘Compost’ and ‘Office’ were produced by Julie Mathiot at DDB Paris and Jerome Denis at Wanda Productions. MPC was involved from the outset; completing concept artwork, early look development and ultimately designing the final CG rubbish monsters. The monsters represent the huge amount of rubbish produced each year by the average French citizen, and how, by making the right decisions, their output can be significantly reduced. The design and look of the monster was carried out by MPC’s concept artists Andrew Brooks, Charlotte Tyson and Andrei Ryabovichev under the direction of Brett Foraker. MPC’s Art Department carefully developed the character’s facial features and body to allow for complete freedom of movements during the animation process. Once the concept was signed off, MPC’s 3D team lead by VFX Supervisors Vicky Osborn and Dean Robinson started modelling and texturing over a hundred photorealistic CG rubbish elements that would form the body. One of the main challenges for the 3D team was integrating the rubbish within the monster in a fully dynamic way. To achieve this, the team opted to create a fur based under-mesh and attach the rubbish to the individual hairs. This approach allowed the garbage to react naturally as the monster moved around its environment. Michael Gregory and Alex Harding led the 2D team who was responsible for seamlessly compositing the monster within the live-action world and achieving total realistic integration.
Advertising Agency: DDB, Paris, France
Creative: Volker Gerh, Rodolphe Hirsch
Director: Brett Foraker
Agency Producer: Julie Mathiod
DoP: Marcel Zyskind
Production Company: Wanda Productions
Executive Producer: Jerome Denis
Editor: Adam Rudd @ Final Cut
Post Production Company: MPC
Post Producer: Jay Lichtman
VFX Supervisors: Michael Gregory, Vicky Osborn and Dean Robinson
3D VFX Team: James Bailey, Anthony Bloor, Jason Brown, Daniel Elliot, Carsten Keller, Marco Kowalik, Vicky Osborn, Simon Payne, Dean Robinson, Wayne Simmons, Roman Vrbovsky, Grant Walker, Ben Wiggs
2D VFX Team: Steve Davis, Michael Gregory, Alex Harding, Alasdair McNeil
Concept: Andrew Brooks, Charlotte Tyson and Andrey Ryabovichev
Telecine: George K
“Whatever it’s touched, you touch.”
Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: James Yap
Art Director: Ian Lee
Graphic Designer: Xuxulyn
Photographers: Edmund Leong, Jesse Choo (Untold Images)
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Dulcídio Caldeira
Art Director: Danilo Boer
Copywriter: Tales Bahu
Illustrators: Gelmi Estudio, M. Sampaio
