With its September campaign “Words”, Orange is introducing its new generic Internet campaign following “livebox, allons plus loin ensemble”. The campaign is based on a simple idea, which is expressed in a powerful and light-hearted way: one single word can be used to cover a number of situations, from everyday scenarios to highly emotional, intense moments. The way in which words can have several meanings in life has led us to reconsider what we mean by the term “Internet”. And to understand that there is Internet, and there is Internet par Orange. The “les mots” campaign uses the idea that with Orange “there is Internet and Internet”, along with evidence that supports this position across all media and on several aspects of Orange Internet.
Advertising Agency: Publicis Conseil, France, Paris
Production Company: Wanda
“Crunchy outside. Refreshing inside. Surprisingl chewing gum with liquid filling.”
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz and Rafael Segri
Copywriter: Silvio Amorim
“Show us some love. We’ll return the favor. RSPCA”
Advertising Agency: George Patterson Y&R, Brisbane, Australia
Creative Directors: David Joubert, Piet Human
Art Director: Adam Gower
Copywriter: Andrew Thompson
Retouch: John Shard
Account manager: Jess Hughes
Advertising Agency: DraftFCB, Paris, France
Creative Director: Xavier Beauregard
Art Director: Laëtitia Chrétien
Copywriter: Jean-François Le Marec
Photographer: Yann Le Pape
Retouching: Spark Link
To promote the Autumn/Winter 2009 collection at Harvey Nichols. The campaign is inspired by the season’s trends which are iconic, edgy and really expresses character. We wanted the work to reflect that. We created
life-sized Voodoo dolls and clothed them in show-stoppers from the season. Rewarding the Harvey Nichols’ shoppers with the thought that they will be envied to a ridiculous extent.
Advertising Agency: Y&R, Dubai, United Arab Emirates
Executive Creative Director : Shahir Zag
Creative Director: Komal Bedi Sohal
Art Director: Komal Bedi Sohal
Copywriter:Shahir Zag
Photographer: James Day
Retouching: Core Digital, London
Account planner: Nadine Ghossoub
Published: September 2009
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Director: Johannes Hicks, Till Eckel
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff, Marian Goetz
Photographer: Hans Starck
The Samaritans came to us with a very limited production budget, and absolutely no money for media. With this challenge, McCann Worldgroup Hong Kong came up with a cost-effective and highly creative solution – turn something as basic as a bookmark into an advertising medium. By placing these bookmarks in strategic locations such as supermarkets, convenience stores and libraries – we successfully reached out to our core audience of housewives, retirees and students in a more discreet and personal way, as opposed to using mass advertising. Along the way, we also achieved a creative solution with zero media budget.
Advertising Agency: McCann Worldgroup, Hong Kong
Executive Creative Director: Sylvester Song
Art Director: Kit Yu
Copywriter: Don Ellis, Houston Lau
Photographer: Hei
Commercial for Norwegian State Railways (NSB). Agency: McCann, Oslo. Directed by: Roenberg. Shot at Elstree Studios with Motion Blur (Oslo) and BakerCogan producing.
Advertising Agency: McCann-Erickson , Oslo, Norway
Creatives: Tore Woll, Erlend Klouman H?iner
Agency producer: Beril H. Rasmussen
Production Company: Motion Blur, Oslo
Director: Roenberg
Producer: Espen Horn
Post production: Chimney Pot
Muppets: Scott Brooker
“A week after the storm, the floods had still not receded. This ad from BBDO Guerrero Proximity Manila appeared in the country’s largest daily to remind people help was still needed.”
Advertising Agency: BBDO Guerrero/Proximity, Manila, Phillipines
Creative Team: David Guerrero, Joel Limchoc, Brandie Tan
Agency Producer: Al Salvador
Photographer: Aaron Favila, AP Photo
Retoucher: Manny Vailoces
We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. http://www.rolighetsteorin.se/
Advertising Agency: Tribal DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Account director: Martin Larsson
Planner: Jerker Fagerström
Web Director: Simon Mogren
Web Producer: Pontus Kindblad
Web Producer: Daniel Alinder
Web Designer: Karl-Johan Vogelius
Film Production Company: Birth
Campaign for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatables in the shape of tumors were placed in the streets, in the middle of people’s way. The campaign’s claim was “The longer you wait, the bigger the problem gets.”
Advertising Agency: Colenso BBDO, Auckland, New Zealand.
A part of the Volkswagen Passat EcoFuel campaign where we compare human emissions to the passat EcoFuel, in order to illustrate its super low CO2 emissions. The iphone application is available to download on the Apple app store in selected countries.
Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Producer: Pontus Kindblad
Account Directors: Martin Larsson, Lars Axelsson.
Account Manager: Barbro Långjuth
Advertising Agency: Saatchi & Saatchi, Manila, The Philippines
Creative Directors: Andrew Petch, Tony Sarmiento, Raoul Floresca
Art Directors: Gabby Tripon, Andrew Petch
Illustrator: Peter Raphael Mutoc
Copywriter: Bia Fernandez
Agency Producers: Rodel Quitain, Dennis Obien
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