Promotion of the change in size of the Business and Sports Sections of The Sydney Morning Herald.
Advertising Agency: Whybin/TBWA/Tequila, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Copywriter: Joe Craig
Producer: Jessie Williams
Photographer: Ben Rollison / StudioGo
Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Matteo Fabi
Copywriter: Gianluca Sales
Photographer: Eolo Perfido
“Think twice before you take the last slice.”
Advertising Agency: Ogilvy, Durban, South Africa
Creative Director: Christo Nel
Art Director: Robyn Cook
Copywriters: Christo Nel, Liza Kleinloog
Illustrators: Steven Fellmore, Cliff Brown
Published: June 2009
Enel Contemporanea blog: http://www.enelcontemporaneablog.it/?langswitch_lang=en
Enel doesn’t provide just traditional energy. It also provides the energy of contemporary art through Enel Contemporanea. This year they commissioned a piece to a major american artist: Doug Aitken. To promote the initiative, we created a blog that will keep people up to date of everything that’s going on backstage, from the organising phase right up to the unveiling. The blog interacts with a huge wall of light: the first TWITTER-LEDWALL in the heart of Rome, where everyone can read the work’s updates and tweet back in real time.
Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Alessando Orlandi, Agostino Toscana
Art Director: Manuel Musilli
Copywriter: Laura Sordi
Additional credits: H Films
Published: October 2009
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Directors: Luca Pannese, Fabio D’Alessandro
Copywriters: Luca Lorenzini, David Conti
Photographer: Leonardo Vilela
Advertising Agency: Ogilvy, São Paulo, Brazil
Art Directors: Fernando Reis, Guilherme Nobrega
Copywriter: Marcelo Padoca
Head of Art: Denis Kakazu
Creative Directors: Anselmo Ramos, Fred Saldanha
Production: Blacknail Pictures
Director: Rick Thiele
Photography Director: Mario Ucci
Editor: Rick Thiele
Sound: Dr. DD/Bonde Fumegante
“Poverty divides the world. Our governments have to put an end to this by 2015. Let’s unite and tie a knot to remind them. Stand Up! Tie your Knot.”
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copywriter: Francesca Andriani
Art Director: Letizia Bozzolini
Art Buyer: Virginia Salvucci
3D/postproduction: Mozart studio
Account Supervisor: Emanuela Carnaghi
Published/Released/Aired (Month, Year): October, 2009
Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Martin Winther
Art Director: Martin Winther
Copywriter: Blaise Douglas
Photographer: Martin Winther
Illustrator: Martin Winther
Account Supervisor: Hanna Jackowska
Account Executive: Ilona Borucka
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe
Copywriter: Peri van Papendorp
“Your mouth’s been through a lot. Show it a good time.”
Advertising Agency: DDB, Johannesburg, South Africa
Executive Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Illustrator: Pete Harrison
Photographer: Des Ellis
Typographer: Andre Vrdoljak
Copywriter: Candice Hellens
Using a new kind of production technique we created a moving walkway for SOS. The walkway`s sides and handrail were printed on with photos of children, looking at the passengers and stretching out their hands towards them. An interactive effect was created every time a passenger placed his hand on the handrail by way of which the passenger was, so to speak, “taking a child by the hand”. Exactly as they would do if they sponsored them.
Advertising Agency: Serviceplan, Germany
Chief Creative Officer: Alex Schill
Creative Director: Ekki Frenkler
Art Directors: Sybille Stempel, Miro Moric
Copywriter: Ekki Frenkler
Photographers: Patrick Wittmann, Alan Grund
Account Supervisors: Claudia Panke, Frank Deibert
Advertising Agency: DraftFCB, Spain
Creative Executive Director: Sergio Oca
Creative Director: Beto Nahmad
Art Director: Javi Gracía
Copywriter: Beto Nahmad
“Cats everywhere are having a hard time smelling their litter boxes.”
Advertising Agency: DDB West, Los Angeles, USA
Executive Creative Director: Lisa Bennett
Creative Director: Heather Reid
Art Director: Kelly Colchin
Copywriter: Billy Leyhe
Photographer: Lyndon Wade
Agency Producer: Issy Penaflor
“Don’t miss out on your best job opportunities. Traffic ban will not stop your business, by driving the new Euro 5 Caddy Maxi.”
Advertising Agency: DDB, Milan, Italy
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Photographer: Davide Bodini
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Published: October 2009
“Time never passes for a Volkswagen. Volkswagen Used Cars.”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Balalò
Published: March, 2009
