Feltrinelli: Vultures
Advertising Agency: Tita, Milan, Italy
Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Published: October 2009
Archive for October, 2009
Lancia Musa GPL: Drivers
“New Musa GPL. More than 1200km on a full tank.”
Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Art Director: Youri Guerassimov
Copywriter: Gaëtan du Peloux
Photographer: Ebo Fraterman
Findus Fraich’Frites: Grandchildren
“Granny’s fries without the Granny”
Advertising Agency : Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Achim Lippoth
Retouching : Stefan Kranefeld
Head of Art : Elena Mazzanti
Published : October 2009
Audi Quattro: Skier
Advertising Agency: DDB, Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Alessandro Campani
Copywriter: Stefano Guidi
Photographer: Stefano Morini
Published: October 2009
Clorets Eliminator: Target
To demonstrate the ability of intense Clorets Eliminator to target and eliminate foodstuffs that create foul-smelling breath, we hung target posters of the offenders in supermarket aisles. The concentric circles naturally found in these foodstuffs created to perfect link to the traditional target.
Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe-Ginger
Copywriter: Peri van Papendorp
Bravo: Deer, Picture
“Turns any wood into a winner.”
Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Felipe Gomes
Copywriter: Rodrigo Dorfman
Account planner: Álvaro Figueiredo
Photographer and 3D: Artluz Studio
Published: September 2009
Orange: Words
With its September campaign “Words”, Orange is introducing its new generic Internet campaign following “livebox, allons plus loin ensemble”. The campaign is based on a simple idea, which is expressed in a powerful and light-hearted way: one single word can be used to cover a number of situations, from everyday scenarios to highly emotional, intense moments. The way in which words can have several meanings in life has led us to reconsider what we mean by the term “Internet”. And to understand that there is Internet, and there is Internet par Orange. The “les mots” campaign uses the idea that with Orange “there is Internet and Internet”, along with evidence that supports this position across all media and on several aspects of Orange Internet.
Advertising Agency: Publicis Conseil, France, Paris
Production Company: Wanda
Mentos Pure Fresh: New York, Tokyo, London
“Crunchy outside. Refreshing inside. Surprisingl chewing gum with liquid filling.”
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz and Rafael Segri
Copywriter: Silvio Amorim
E.N.P.A.: Spray
“Help us fight the effects of cosmetic testing.”
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande, Mauro Manieri
Art Director: Ferdinando Galletti
Copywriter: Gabriele Di Donato
Photographer: LSD.eu
Published: September 2009
RSPCA: Clean up, Vacuum, Mop
“Show us some love. We’ll return the favor. RSPCA”
Advertising Agency: George Patterson Y&R, Brisbane, Australia
Creative Directors: David Joubert, Piet Human
Art Director: Adam Gower
Copywriter: Andrew Thompson
Retouch: John Shard
Account manager: Jess Hughes
Chronic’art Magazine: Monster, Crisis, Maggot
Advertising Agency: DraftFCB, Paris, France
Creative Director: Xavier Beauregard
Art Director: Laëtitia Chrétien
Copywriter: Jean-François Le Marec
Photographer: Yann Le Pape
Retouching: Spark Link
Harvey Nichols: Man, Redhead, Blonde
To promote the Autumn/Winter 2009 collection at Harvey Nichols. The campaign is inspired by the season’s trends which are iconic, edgy and really expresses character. We wanted the work to reflect that. We created
life-sized Voodoo dolls and clothed them in show-stoppers from the season. Rewarding the Harvey Nichols’ shoppers with the thought that they will be envied to a ridiculous extent.
Advertising Agency: Y&R, Dubai, United Arab Emirates
Executive Creative Director : Shahir Zag
Creative Director: Komal Bedi Sohal
Art Director: Komal Bedi Sohal
Copywriter:Shahir Zag
Photographer: James Day
Retouching: Core Digital, London
Account planner: Nadine Ghossoub
Published: September 2009
Auckland City Council: Bars, Dots
“Some Aucklanders just don’t see it.”
Advertising Agency: Publicis Mojo, Auckland, New Zealand
Art director: Leighton Dyer
Copywriter: Nigel Clark
Greenpeace: Coal story
Advertising Agency: Ogilvy & Mather, Beijing, China
Executive Creative Director: Doug Schiff
Creative Director: Yanyan Yang
Art Director: Fei Wang, Yanyan Yang, Yimeng Bai
Copywriter: Doug Schiff
Producer: Fei Wang, Doug Schiff, Yimeng Bai, Lulu Yang
Director: Fei Wangm, Doug Schiff
Production Company: Vigortime
Music: Kadri Gopalnath
JAR (Jewish Assistance & Relief Fund): Trash can review
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Shirley Bahar
Copywriter: Sharon Refael
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Anat Ruderman
Released: September 2009
