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Archive for October, 2009

Canadian Red Cross: Tsunami

redcross-tsunami

“After waves of disaster hit Asia Pacific this week, we’re on the ground providing aid, support and hope.”

Advertising Agency: Cossette, Montréal, Canada
Executive creative director: Patrick Beauduin
Creative Directors: Barbara Jacques, Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Patricia Doiron
Designer: Richard Bélanger
Published: October 2009


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Pattex glue: Couple

pattex_couple

“Long lasting glue.”

Advertising Agency: Imelda Ogilvy, Ljubljana, Slovenia
Creative Director: Jure Požun
Art Director: Sašo Dornik
Copywriter: Andrej Baša
Photographer: Ciril Jazbec


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Amnesty International: Insomnia

To mobilise public opinion for human rights, it takes some effort to be heard. With its new film « Insomnia », created by agency Rapp and directed by Jeremy Halkin, Amnesty International invites everyone to take part in events organized for the Amnesty nights. The more people get involved, the more noise they’ll make… and the less leaders of certain countries will be able to sleep with a clear conscience. So turn up the volume!

The Amnesty nights website: http://nuitsdamnesty.amnesty.fr/

Advertising Agency: Rapp Collins, Paris, France
Creative Directors: Damien Frossard, Gilles Duplan
Art director: Guillaume Paquin
Copywriter: Renaud Legros
Director: Jeremy Halkin
Production: ESKWAD
Post Production: Mikros images
Sound design: AOC
Branded content director: Romain Pergeaux


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Tatra Beer: Rocks, Trees

Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Jakub Korolczuk, Ryszard Sroka
Art Directors: Michael Hansen, Kamila Kubiak
Copywriter: Robert Olszewski
Published: March 2009


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Tervolina Shoes & Accessories: Nightclub, Residence, Embassy

ShoeControl_Nightclub

ShoeControl_Residence

ShoeControl_Embassy

“Because shoes matter.”

Advertising Agency: BBDO, Moscow, Russian Federation
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Victor Sokolov
Designer: Sergey Egorov
Art Buyer: Marina Shponko
Photographer: Carioca
Published: February 2009


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Canal+: Wardrobe (The Closet)

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stephane Xiberras
Creative: Eric Astorgue
Agency Producer: Isabelle Menard
Director: Matthijs van Heijningen
Production: Soixan7e Quin5e
Post Production: Mikros Image


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Sisal: Bath Duck, Billiard, Hopscotch, Daisy

gioca il giusto papera

gioca il giusto biliardo

gioca il giusto campana

giogioca il giusto #36211FF

Ad for gambling responsibility by Sisal, gambling concessionaire in Italy.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Claudia Bavelloni
Art Directors: Francesco Fallisi, Andrea Pioppi
Copywriters: Claudia Bavelloni, Livia Cappelletti
Account Director: Germano Guerriero
Account Executive: Romina Cattaneo
Art Buyer: Virginia Salvucci
Photographer: Giacomo Biagi
Photographer Agent: DV Milano


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Beau Rivage Resort & Casino: Baggage Belt

Baggage_Belt

We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.

Advertising Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Copywriter: Pragati Mulani
Released: February, 2009
Location: Gulfport Biloxi International Airport


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pak-n-stor: Bedrooms, Garage, Basement

pakbedroom

pakgarage

pakbasement

“We deliver. You pack. We store.”

Advertising Agency: TAXI Calgary, Canada
Creative Director: Trent Burton
Art Director: Kelsey Horne
Copywriter: Nick Asik
Illustrator: Kelsey Horne
Photographer: Jason Stang
Published: September 2009


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Decathlon: Better gear

decathlonfootball

decathlonjudo

Advertising Agency: Young & Rubicam, France
Creative Director: Les Six
Art Director: Julien Vallon
Photographer: Louis Decamps
Retoucher: Chic Paris
Copywriter: Montassar Chlaika


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Sitges Sci-Fi & Fantasy Festival: Octopus

octopus

Sitges is a beach town near Barcelona, well-known for its famous Sci-Fi & Fantasy Film Festival. Every year the festival celebrates the anniversary of a sci-fi classic. This year it’s Alien’s turn.

Advertising Agency: Vitruvio Leo Burnett, Madrid, Spain
Creative Director: Rafa Anton, Francisco Cassis
Art Director: Serginho Lobo, Alejandro Hernan
Copywriter: Francisco Cassis
Illustrator: Serginho Lobo
Photographer: Miguel Angel Duo


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Clear: Dandruff on shoulders

clear_NO_DANDRUFF

Ad created to show the effectiveness of Clear in eliminating dandruff. In an original use of the front cover of a magazine, we see a woman with dandruff visible on her shoulders. A text invited the reader to pull off the corner of the ad, thus removing the dandruff and revealing the campaign slogan: Clear. No Dandruff.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Creative Directors: Juan Carlos Gonzalez, Margarita Olivar
Art Directors: Yensy Gonzalez, Margarita Olivar
Copywriters: Carlos Camacho, Juan Carlos Gonzalez


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WIRES: Bird, Lizard, Opossum

wiresbird

wirespossum

wirespossum

“Help WIRES. Help him out.”

Advertising Agency: Ward 6, Sydney, Australia
Creative Director: Hugh Fitzhardinge
Creative Director: Grant Foster
Art Director: Martin Brown
Photographer: Adam Taylor
Copywriter: Hamish Grieve


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Sony: Soundville

Welcome to Soundville:
In March 2009 a small town in Iceland was filled with speakers. The Seydisfjordur village was turned into an extraordinary sound-system for a week. Sounds by Richard Fearless ( Death in Vegas ) Mum, Bob Dylan, Toumani Diabate, Roberto Goyeneche, Murcof, Federico Cabral, Guillemots, etc.

www.sony.co.uk/soundville

Advertising Agency: Fallon, London, United Kingdom
Copywriter: Juan Cabral
Director: Juan Cabral
Production Company: MJZ
Producer: Nellie Jordan
Agency Producer: Gemma Knight
Director of Photography: Alwin Kuchler
Editor: Neil Smith
Sound: Parv at Wave
Post: MPC


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Telemach Broadband provider: A road to Warsaw

Varsava_case_ang

Advertising Agency: Saatchi & Saatchi, Slovenia
Creative Director: Matej Kodric
Art Director: Aleksandar Jordacevic
Copywriter: Tine Acimovic
Additional credits: Matjaz Skufca
Published: August 2009


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