Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Director: Johannes Hicks, Till Eckel
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff, Marian Goetz
Photographer: Hans Starck
The Samaritans came to us with a very limited production budget, and absolutely no money for media. With this challenge, McCann Worldgroup Hong Kong came up with a cost-effective and highly creative solution – turn something as basic as a bookmark into an advertising medium. By placing these bookmarks in strategic locations such as supermarkets, convenience stores and libraries – we successfully reached out to our core audience of housewives, retirees and students in a more discreet and personal way, as opposed to using mass advertising. Along the way, we also achieved a creative solution with zero media budget.
Advertising Agency: McCann Worldgroup, Hong Kong
Executive Creative Director: Sylvester Song
Art Director: Kit Yu
Copywriter: Don Ellis, Houston Lau
Photographer: Hei
Commercial for Norwegian State Railways (NSB). Agency: McCann, Oslo. Directed by: Roenberg. Shot at Elstree Studios with Motion Blur (Oslo) and BakerCogan producing.
Advertising Agency: McCann-Erickson , Oslo, Norway
Creatives: Tore Woll, Erlend Klouman H?iner
Agency producer: Beril H. Rasmussen
Production Company: Motion Blur, Oslo
Director: Roenberg
Producer: Espen Horn
Post production: Chimney Pot
Muppets: Scott Brooker
“A week after the storm, the floods had still not receded. This ad from BBDO Guerrero Proximity Manila appeared in the country’s largest daily to remind people help was still needed.”
Advertising Agency: BBDO Guerrero/Proximity, Manila, Phillipines
Creative Team: David Guerrero, Joel Limchoc, Brandie Tan
Agency Producer: Al Salvador
Photographer: Aaron Favila, AP Photo
Retoucher: Manny Vailoces
Advertising Agency: Armando Testa, Turin, Italy
Executive Creative Director: Michele Mariani
Creative Director: Luca Cortesini
Art Directors: Luca Cortesini, Laura Sironi
Copywriter: Maria Meioli
Photographer: Dimitri Daniloff
Published: September 2009
We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. http://www.rolighetsteorin.se/
Advertising Agency: Tribal DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Account director: Martin Larsson
Planner: Jerker Fagerström
Web Director: Simon Mogren
Web Producer: Pontus Kindblad
Web Producer: Daniel Alinder
Web Designer: Karl-Johan Vogelius
Film Production Company: Birth
Campaign for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatables in the shape of tumors were placed in the streets, in the middle of people’s way. The campaign’s claim was “The longer you wait, the bigger the problem gets.”
Advertising Agency: Colenso BBDO, Auckland, New Zealand.
“I sleep with the lights on. Impossible to get it out of your mouth.
“Kissed a mirror for practice. Impossible to get it out of your mouth.”
“Quit baby bottle at eight. Impossible to get it out of your mouth.”
Advertising Agency: Suárez & Clavera, Montevideo, Uruguay
Creative Directors: Pablo Cáfaro, Gastón Carvalho
Art Director: Ignacio Pelayo
Copywriter: Federico Cibils
Illustrator: Leonardo Guazzo
Published: August 2009
A part of the Volkswagen Passat EcoFuel campaign where we compare human emissions to the passat EcoFuel, in order to illustrate its super low CO2 emissions. The iphone application is available to download on the Apple app store in selected countries.
Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Producer: Pontus Kindblad
Account Directors: Martin Larsson, Lars Axelsson.
Account Manager: Barbro Långjuth
“Everything you ever wanted to know about zombies.”
Advertising Agency : DraftFCB, Paris, France
Creative Director: Xavier Beauregard
Art Director: Yann-Gael Cobigo
Copywriter: Mathieu Grichois
Photographer: Yann LePape
Retouching: Kilato
“Think Simple, Think Radio”
Advertising Agency : DraftFCB, Paris, France
Creative Director: Xavier Beauregard
Art Director: Yann-Gael Cobigo
Copywriter: Mathieu Grichois
Advertising Agency: Saatchi & Saatchi, Manila, The Philippines
Creative Directors: Andrew Petch, Tony Sarmiento, Raoul Floresca
Art Directors: Gabby Tripon, Andrew Petch
Illustrator: Peter Raphael Mutoc
Copywriter: Bia Fernandez
Agency Producers: Rodel Quitain, Dennis Obien
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Production Company: The Family
Director: Andrea Turchi
“After waves of disaster hit Asia Pacific this week, we’re on the ground providing aid, support and hope.”
Advertising Agency: Cossette, Montréal, Canada
Executive creative director: Patrick Beauduin
Creative Directors: Barbara Jacques, Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Patricia Doiron
Designer: Richard Bélanger
Published: October 2009
“Long lasting glue.”
Advertising Agency: Imelda Ogilvy, Ljubljana, Slovenia
Creative Director: Jure Požun
Art Director: Sašo Dornik
Copywriter: Andrej Baša
Photographer: Ciril Jazbec
