To mobilise public opinion for human rights, it takes some effort to be heard. With its new film « Insomnia », created by agency Rapp and directed by Jeremy Halkin, Amnesty International invites everyone to take part in events organized for the Amnesty nights. The more people get involved, the more noise they’ll make… and the less leaders of certain countries will be able to sleep with a clear conscience. So turn up the volume!
Ad for gambling responsibility by Sisal, gambling concessionaire in Italy.
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Claudia Bavelloni
Art Directors: Francesco Fallisi, Andrea Pioppi
Copywriters: Claudia Bavelloni, Livia Cappelletti
Account Director: Germano Guerriero
Account Executive: Romina Cattaneo
Art Buyer: Virginia Salvucci
Photographer: Giacomo Biagi
Photographer Agent: DV Milano
We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.
Advertising Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Copywriter: Pragati Mulani
Released: February, 2009
Location: Gulfport Biloxi International Airport
Sitges is a beach town near Barcelona, well-known for its famous Sci-Fi & Fantasy Film Festival. Every year the festival celebrates the anniversary of a sci-fi classic. This year it’s Alien’s turn.
Advertising Agency: Vitruvio Leo Burnett, Madrid, Spain
Creative Director: Rafa Anton, Francisco Cassis
Art Director: Serginho Lobo, Alejandro Hernan
Copywriter: Francisco Cassis
Illustrator: Serginho Lobo
Photographer: Miguel Angel Duo
Ad created to show the effectiveness of Clear in eliminating dandruff. In an original use of the front cover of a magazine, we see a woman with dandruff visible on her shoulders. A text invited the reader to pull off the corner of the ad, thus removing the dandruff and revealing the campaign slogan: Clear. No Dandruff.
Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Creative Directors: Juan Carlos Gonzalez, Margarita Olivar
Art Directors: Yensy Gonzalez, Margarita Olivar
Copywriters: Carlos Camacho, Juan Carlos Gonzalez
Welcome to Soundville:
In March 2009 a small town in Iceland was filled with speakers. The Seydisfjordur village was turned into an extraordinary sound-system for a week. Sounds by Richard Fearless ( Death in Vegas ) Mum, Bob Dylan, Toumani Diabate, Roberto Goyeneche, Murcof, Federico Cabral, Guillemots, etc.
Advertising Agency: Fallon, London, United Kingdom
Copywriter: Juan Cabral
Director: Juan Cabral
Production Company: MJZ
Producer: Nellie Jordan
Agency Producer: Gemma Knight
Director of Photography: Alwin Kuchler
Editor: Neil Smith
Sound: Parv at Wave