“A week after the storm, the floods had still not receded. This ad from BBDO Guerrero Proximity Manila appeared in the country’s largest daily to remind people help was still needed.”

Advertising Agency: BBDO Guerrero/Proximity, Manila, Phillipines
Creative Team: David Guerrero, Joel Limchoc, Brandie Tan
Agency Producer: Al Salvador
Photographer: Aaron Favila, AP Photo
Retoucher: Manny Vailoces