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Rolighetsteorin.se: The fun theory

October 10, 2009 at 14:34 · Filed under Ambient/Outdoor/Direct

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. http://www.rolighetsteorin.se/

Advertising Agency: Tribal DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Account director: Martin Larsson
Planner: Jerker Fagerström
Web Director: Simon Mogren
Web Producer: Pontus Kindblad
Web Producer: Daniel Alinder
Web Designer: Karl-Johan Vogelius
Film Production Company: Birth

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Rolighetsteorin.se : The fun theory | SAMIEI SOLUTIONS said,

October 10, 2009 @ 15:30

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October 10, 2009 @ 17:29

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October 10, 2009 @ 18:56

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October 10, 2009 @ 20:34

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Joakim Norman said,

October 11, 2009 @ 10:52

Small correction: This isn’t Tribal DDB, just DDB.

sfasato said,

October 12, 2009 @ 10:04

(veramente) geniale!

the curious brain said,

October 12, 2009 @ 10:06

i love it !!!

http://www.thecuriousbrain.com

The fun theory: Si es divertido, dos veces bueno said,

October 13, 2009 @ 17:58

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October 14, 2009 @ 02:25

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Marius said,

October 18, 2009 @ 09:53

Funny….interesting….and very educative. I think it is the most important to keep the world a better and clean place. Special greetings for those who try to put their ideeas into reality.