casper the friendly GHOST said,

October 24, 2009 @ 20:26

damn are these guys for real?
1% to 74% awareness increase in what target group? all men in macedonia? )) how did they get that much media? through photoshopped mock-ups?

and btw how did the internet banners lok like? they’re not here anyways but it’s hard to imagine people going 1100% for a testicular cancer campaign banner instead of those for porn or poker.

take it easier guys from skopje or at leas make it sound real, at least take some real photos )

Blaise said,

October 26, 2009 @ 12:00

Awfull…I just can’t believe that they got a gold lion for this crap….

Emily Glenn said,

October 26, 2009 @ 17:57

I agree. This ad is very literal! It seems they would have wanted to take an issue, like testicular cancer, a little more serious. I understand wanting trying to make a tough situation a little lighter, but I don’t think this is the way to go. I will give them credit, because I do think it is pretty clever. I just don’t think it is the right way to go about this campaign. It is sure to reach only a very slim target audience, therefore the ad won’t be very beneficial. Maybe its just me, but I wasn’t sure why there were so many hands on the page at first glance.

casper the friendly GHOST said,

October 26, 2009 @ 21:43

how can you get noticed since you only do the campain on advertising directories or blogs?

let’s think about it: why in the world would you hang a wobbler on you frikin’ steering wheel???

plus all the hands are added on pictures in photoshop, except maybe the egg. i am pretty sure the agency’s people are in the pics posing for the campaign to ” look good”.

it’s all a hoax, just look at the incredible claims they make

Testicular Cancer Awareness Campaign | Check Them | bumbumbum said,

December 15, 2009 @ 12:49

[...] I Believe in Advertising Translate to EnglishSHARETHIS.addEntry({ title: "Testicular Cancer Awareness Campaign | Check [...]