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The Economist: Health club

October 30, 2009 at 13:19 · Filed under Print

healt_the-economist

For the latest “City Blitz” effort from the Economist, this poster hung in 75 cities in the Dallas area. Because the posters were backlit, they resembled the glowing red monitors displaying the difficulty level on the gyms’ cardio machines.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Senior Creative Director: Kara Goodrich
Senior Creative Director / Copywriter: Pierre Lipton
Senior Creative Director / Art director: James Clunie
Illustrator: Nick Dewar


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marcelo said,

October 30, 2009 @ 15:36

i am afraid that i didnt get it.

uberVU - social comments said,

October 30, 2009 @ 19:39

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Chris Jones said,

November 8, 2009 @ 03:12

I agree with Marcelo. I think the idea is somewhat creative, but the message just doesn’t really come through. I’m not sure what they are trying to say by comparing a cardio machine monitor to reading the Economist.

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