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Unicef: Yellow Folders, Blue Folders, Orange Folders

October 22, 2009 at 15:48 · Filed under Print

unicef_yellow

unicef_blu

unicef_orange

“Pedophiles hide the truth. Help us find it.”

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Felipe Manalich/Nicolas Neumann
Copywriters: Nicolas Neumann/Felipe Manalich
Art Directors: Alejandro Caputo/Jaime Gonzalez
Illustrator: Alejandro Caputo
Account Manager: Edelweiss Fellenberg


Vote now!

 


releave said,

October 22, 2009 @ 15:51

Wonderful!!!!!!!!!!!!!!!!!!!!!! Prize.

lay said,

October 22, 2009 @ 15:53

Bravo.

Fra said,

October 22, 2009 @ 15:54

Bellissima, complimenti.

Eliyah said,

October 22, 2009 @ 15:57

Am I paranoid or why are all the naes of the bad guys jewish names?

US said,

October 22, 2009 @ 16:02

Paranoid.

Eliyah said,

October 22, 2009 @ 16:40

good. I’d rather be paranoid than right in this case.

io said,

October 22, 2009 @ 16:54

Chapeau

giopa said,

October 22, 2009 @ 17:05

I’d like to have it in my portfolio. great!

Trfeg said,

October 22, 2009 @ 17:23

Kind of a cliché, but I’m sure it’ll work on the masses.

shirlet said,

October 22, 2009 @ 17:38

Horrible!!!!!! I hate it!! Horrible art and worst copy!

camila said,

October 22, 2009 @ 17:51

perfect. I love campaigns that mix simple things with strong concepts.

Joshua said,

October 22, 2009 @ 18:42

Cannes!

uberVU - social comments said,

October 22, 2009 @ 20:14

Social comments and analytics for this post…

This post was mentioned on Friendfeed by Babak Fakhamzadeh: [News] Unicef: Yellow Folders, Blue Folders, Orange Folders http://bit.ly/1a3e5u...

Mari said,

October 22, 2009 @ 20:16

I feel like crying. It is wonderful.
Congratulations.

John said,

October 22, 2009 @ 20:23

Very impressive. Segmented phrases provide real dramatic impact, as does the topic.

KMERRITTBLOG » Unicef said,

October 22, 2009 @ 20:38

[...] I always love a good print campaign. [...]

sfasato said,

October 23, 2009 @ 10:22

campagna un po’ datata, ma modernissima.
non mi piace per un solo motivo: non è nel mio porfolio!

complimenti ragazzi.

Ryan said,

October 23, 2009 @ 11:31

I like the idea, but I think the copy relishes just a little bit too much in giving details, and this is one case where less would most definitely have been more. Personally I would have ended yellow on “puts his cellphone on mute”, and the other two ham it up when getting across just how innocent the kids are. They are, of course, and it’s necessary to get that accross, but there’s something I can’t put my finger on that sounds a little corny about it.

But still, very good idea andl very effective.

Renato Seabra said,

October 23, 2009 @ 14:10

Amazing!!!

Unicef – Pedofilia « PITACO said,

October 23, 2009 @ 20:34

[...] IBelieve InAdv. TAGS Chile, Pedofilia, Print, Unicef CATEGORIAS Advertising tweetmeme_url = [...]

Gio said,

October 24, 2009 @ 15:36

Molto bella.

Roy Schellekens said,

October 24, 2009 @ 18:01

Briliant!

Jay said,

October 26, 2009 @ 18:18

Nice!
now I know that with Flunitrazapam
I can make a minor sleep.

thanks!

Unicef alla ricerca di storie da combattere | Marketing Non Convenzionale - Ninja Marketing said,

November 3, 2009 @ 10:13

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Cercasi verità | Progetto Pirad said,

November 11, 2009 @ 15:22

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