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Coca Cola: Velcro posters

November 9, 2009 at 17:57 · Filed under Ambient/Outdoor/Direct

COCA GRIP Velcro

Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip. People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.

Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Copywriter: Sergio Alonso, Souen Le Van
Art Director: Souen Le Van, Sergio Alonso
Published: April 2009


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uberVU - social comments said,

November 9, 2009 @ 18:43

Social comments and analytics for this post…

This post was mentioned on Twitter by SDSUAdClub: Coca Cola’s velcro posters: http://bit.ly/o9h9p...

Billboard Outdoor Ads said,

November 9, 2009 @ 19:24

NOT a good idea. how many people’s clothes got wrecked by these? I’ve seen annoying ads, but they shouldn’t be destructive.

Billboard and Outdoor Advertising » Blog Archive » Coca-Cola: Easier to Hold and Twice as Annoying! said,

November 9, 2009 @ 19:44

[...] IBelieveInAdvertising] Share and [...]

Guerilla Marketing said,

November 9, 2009 @ 21:46

That’s actually a really funny advertisement hahaha. Imagine just walking about and having your pants get caught or something and pull off

SEO Denver said,

November 9, 2009 @ 23:46

Taking the concept of a ‘grabber’ to a new level. We won’t have to rely on a catch phrase or witty slugline… literally snag passersby for their attention.

Reffan Liefde said,

November 10, 2009 @ 00:17

Liking the idea, it’s quite out there. Too bad about the destructive part though.

EGGO said,

November 10, 2009 @ 16:12

Good idea. But maaaaan I’d be pissed to have discovered it in its intended way.

lady76 said,

November 10, 2009 @ 16:27

moi j’aime bien, cette une bonne idée. bravo.

Heather D said,

November 10, 2009 @ 19:31

It’s very literal, I think I would get a little annoyed if it ruined my coat or scarf. I definitely chuckle at someone else who got ‘gripped’ by the poster after me.

webvolution said,

November 10, 2009 @ 22:57

Stop with these kind of campaign, i think it’s a real fake!! it’s only for the press or for the blogger that in this way make a free viral service. Sometimes the idea is more brillant…

Attention danger: Publicite! 2 « // blog.juliendelcourt.fr // said,

November 12, 2009 @ 08:11

[...] (via*) SHARETHIS.addEntry({ title: "Attention danger: Publicite! 2", url: "http://blog.juliendelcourt.fr/2009/11/12/attention-danger-publicite-2/" }); Classé dans: blog Pas de commentaire [...]

Pat said,

November 13, 2009 @ 15:16

Hawful for the clothes… Understood the concept, but the function is negative, so the design plan is negative… I think.

anti corp. said,

November 17, 2009 @ 01:21

Nice ad to put my lighter to work on. Easy debranding target.

anti corp. said,

November 17, 2009 @ 01:29

Btw, this is way more for th3 w1n: http://www.cannedrevolution.com/littleredemail/05/13/coke.gif

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