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De Lijn: Night bus poster

duvalguillaume-delijn-nightbus

National public transport company De Lijn wanted to announce its increased night schedule. We used existing event posters to promote the night bus and placed passe-partouts over it that read: “whatever you’re planning tonight, plan your transport too. Take the night bus”. http://www.nachtlijn.be

Advertising Agency: Duval Guillaume, Belgium
Creative Directors: Katrien Bottez & Peter Ampe
Copywriter: Geerard Van de Walle
Art Director: Sven Van Hooydonck
Online Art Director: Derek Brouwers
Account handling: Matthias Dubois & Tom Sneppe
Art Buyer: Ingrid Deuss
Print Producer: May-Britt Verhoeven
Photographer: Ever Thiry
Retouching: Fred Dupont


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uberVU - social comments said,

November 10, 2009 @ 15:58

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buzzlord said,

November 10, 2009 @ 18:32

I love the idea. People will remember things that rearrange things in their mind like this does… Very innovative advertising idea.

Cómo darle un doble uso publicitario a los anuncios | OpenAds said,

November 10, 2009 @ 22:06

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Joel Turner said,

November 21, 2009 @ 13:27

Nice campaign. I like the fact that you have used the poster’s environment – public transport isn’t sexy, but by associating with clubs night and events that are you’ve achieved cut-through.

Joel

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