To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
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To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with.. http://bit.ly/KCcqo...
this is hilarious .. i love it .. hopefully all the flies are ok 
http://www.thecuriousbrain.com
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Geniale.
this is AWESOME
So good! I knew there had to be a use for flies somewhere…
Great idea for people, not for flyies 
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This is the craziest campaign I have ever seen! However i cold be annoying to see a advertised fly….
Go flies go! I hope to employ them some day!
Beast use of media.
That’s awesome! Do you know how they got the wax on the flies… weren’t they flying away?
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Great Idea:
Let’s stick some Billboards at Artdirectors. Don’t be afraid. The will fall off after some days.
Is Peta still a Client from Jung von Matt?
Dirk
[...] sent this to me. It’s really cool. More info for those who don’t speak German. They say flies weren’t [...]
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