Insto is trying to educate bikers to not rubbing their eyes when somethin got into the eyes. Altough medium transit considers perfect, yet they need a mobile medium as a breakthrough wich is efficiently has larger coverage. Insto agrees to produce and deliver the message through inter-active medium which demonstrates “dust in the eyes” and how to get rid of it (remove). Insto decided on choosing the rear wiper of vehicle (that has the wiper of course). At the time when the glass surface coated with the dick dust, the wiper works like Insto, cleans to refresh the eyes.

Advertising Agency: Grey, Jakarta, Indonesia
Creative Director: Agus Arbana
Art Directors: Adhitya Harimurthy, Johan Bejo
Copywriter: Abimanyu Satrio
Photography: Shutterstock
Published: July 2009