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Archive for November, 2009

Viagra: Viagra is 10

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Aurore De Sousa
Copywriter: Caroline Laumont
Director: Julian Attard
Production Company: U-Lab


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Ben & Jerry’s: Hugs, Whale Cow, Purple Caterpillar, Recipe Book

Ben & Jerry's_Hugs

Ben & Jerry's_cow

Ben & Jerry's_caterpillar

Ben & Jerry's_book

Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Directors: Tham Khai Meng, Eugene Cheong, Todd McCracken
Copywriters: Mike Sutcliffe, Craig Love, Eugene Cheong
Art Directors: Adrian Chan, Maurice Wee, Stuart Mills
Photographer: Edward Loh (October Sky)


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Everlast: Persevere, Succeed

everlastpersevere

everlastsucceed

“Everlast. All or nothing.”

Advertising Agency: JWT, Dubai, UAE
Art Directors: Adrian An, Peter Moyse
Copywriters: Adrian An, Peter Moyse
Photographer: Tina Patni
Illustrators: Adrian An, Jun Gomez Jr
Typographer: Adrian An
Retoucher: Ashish Vaze


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McDonald’s: Wi-Fries

Wi-Fries

“Love free wi-fi.”

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Group Head: Adam Rose
Art Director: Matt Knapp
Copywriter: John Downing


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Total: Sebastien Loeb

totalsebastien

“Sebastien Loeb enters history with his 6th World Rally Championship title.”

Advertising Agency: CLM BBDO, Paris, France
Executive Creative Directors: Gilles Fichteberg, Jean-Francois Sacco
Head of Art: Sylvie Etchemaite, Anne Dorfman
Art Director: Victor Mutuel
Copywriter: Vincent Cusenier


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Isca Taps: Mirror

ISCAmirror

“Beautiful taps.”

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director / Copywriter: Peter Walker
Photographer: Bryan Traylor
Published: October 2009


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Guinness: Bring It To Life

Advertising Agency: AMV BBDO, London, United Kingdom
Executive Creative Director: Paul Brazier
Creative: Paul Brazier
Agency Producer: Yvonne Chalkley
Director: Johnny Green
Post House: The Mill


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McDonald’s: Burrito

McDonald's_Burrito

A strategically placed “egg, sausage and cheese” front page domination combined with a burrito wrapper turns your morning paper into a giant McDonald’s breakfast burrito.

Advertising Agency: Cossette, Toronto, Canada
Creative Directors: Dave Douglass, Pete Breton
Art Director: Colin Brown
Copywriter: Tom Greco


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Guinness: Stop, Traffic Light, Roadworks, Cliff

Posters A2

Posters A2

Posters A2

Posters A2

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: Christie Herman
Art Director: Ong Kien Hoe
Photographer: Alex Tow ( threesixty° Photography)


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IKEA: Always check the expiry date

IKEA-Kitchens

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Edwin Herrera
Copywriter: Marina D’Andrea
Photographer: Gionata Xerra
Post Production: Germano Finco


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CAF Onlus – Center for mistreated children and families crisis: Balloon

caf_balloon_ibelieveinadv

“Caf gives back to abused children the lightness of childhood.”

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Simona Angioni
Art Director: Letizia Bozzolini
Copywriter: Livia Cappelletti
Account Supervisor: Lilli Guacci
Account Executive: Vito Plantamura
Art Buyer: Virginia Salvucci
Photograoher Agent: Multi
Photographer: Marco Cremascoli
Published: October 2009


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Volkswagen Golf GTI: Bag

VolkswagenGolfGTIBag

Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard


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Mercedes-Benz: Fin, The End, Ende

mercedes_fin

mercedes_end

mercedes_ende

“Navigation and entertainment in one.”

Advertising Agency: Jung con Matt/Donau, Vienna, Austria
Art directors: Volkmar Weiss, Dian Warsosumarto
Copywriters: Andreas Putz, Thomas Niederdorfer
Photographer: Jork Weismann


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VS: USA, Hong Kong, Denmark

VS

VS2

VS3

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Lorenzo Crespi, Piergiuseppe Gonni
Art Director: Francesco Pedrazzini
Copywriter: Monica Carallo


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La Cucina Italiana: Cakes

LCI_Pagina_1

LCI_Pagina_2

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Lorenzo Crespi, Piergiuseppe Gonni
Art Director: Domenico Montemurro
Copywriter: Davide Rossi


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WeightWatchers: Bulges

WeightWatchers72dpi

“Together we get rid of pounds ”

Advertising Agency: Euro Rscg, Zurich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Nemi Gajic
Graphic Designer: Roswitha Brülisauer/Isabelle Bühler


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Luerzer’s Archive: 25th birthday

View more http://www.luerzersarchive.net/luerzers-archive-25-years-videos.asp

Advertising Agency: Callegari Berville Grey, Paris, France
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo


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UNICEF: The UNICEF Landmine Stickers

UNICEF_The_UNICEF_Landmine_Stickers

“In many countries, landmines are still an insidious danger to civilians. That’s what we wanted to show to anybody who walked pass the UNICEF information booths. We placed „invisible“ Landmine-stickers on the floor: Their self-adhesive topsides looked exactly like the floor. When people walked over them, they stuck to their feet. While removing the stickers, people discovered the picture of a landmine on the bottom side. They were also informed that in many other countries, they would have been the victim of a landmine just at this moment. At the booths, people could get further informations and donate to UNICEF.”

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Heinzel, Peter Steger, Andreas Pauli, Kerrin Nausch
Copywriters: Florian Kroeber
Art Directors: Claudia Boeckler
Photographers: Heine, Lenz, Zizka
Others: Jeanette Bohné, Eva Muenstermann, Tobias Nientiedt


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Smart: Balloon, Marshmallow, Egg

Smart_Balloon_Reprint

Smart_Marshmallow_Reprint

Smart_Egg_Reprint

“Tougher than it looks. Smart.”

Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: James Clunie, Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie


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River North Dance Company: Heart, Spine, Lungs, Leg

RNDCHeart

RNDCSpine

RNDCLungs

RNDCLeg

“Built by River North Dance Company.”

Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Ken Erke
Creative Director: Sonya Grewal
Copywriter: Michelle Nam
Art Director: Gabo Curiel
Photographer: Erika Dufour
Illustrator: Alex Gross
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty


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FedEx: Ice Hockey

FedEx_iceHockey

“Proud supporter of Canada’s national pastime.”

Advertising Agency: BBDO, Toronto, Canada
Creative Directors: Ian MacKellar, Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Photographer: Shanghoon, Westside Studios
Published: April 2009


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