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Plane Stupid: Polar Bear

Your flight has an impact. Plane Stupid’s new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman. www.planestupid.com

We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they’re a well understood symbol of the effect that climate change is having on the natural world.

Advertising Agency: Mother, London, United Kingdom
Production company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Adam Spivey @ The Quarry
Post-production: MPC
Sound Design and Audio Post Production: Anthony Moore @ Factory
Cinema Mix: Anthony Moore @ Factory & Andy Humphreys@ 750mph
Humphreys@750mph
Exposure: Cinema, Online


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Markus Waeger » AdView: Plane Stupid said,

November 22, 2009 @ 09:42

[...] Found: http://www.ibelieveinadv.com [...]

ego said,

November 22, 2009 @ 10:22

impressionante, efficace, esemplare.

kingsof said,

November 22, 2009 @ 18:04

wow!

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising … Mobile Advertise said,

November 22, 2009 @ 18:47

[...] is the original post: I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising … By admin | category: advertising company | tags: agency, effect, polar, production, [...]

Lex said,

November 22, 2009 @ 21:03

wow

David B. said,

November 23, 2009 @ 10:28

Tell that to Al Gore.

M G said,

November 23, 2009 @ 11:22

spacca.

Jon said,

November 23, 2009 @ 11:23

Mi dà i brividi, e non in senso positivo.

It gives me the creeps, and not in a positive way.

HeX said,

November 23, 2009 @ 16:06

Me parece un golpe bajo publicitario, una publicidad muy violenta que creo que genera mas morbo que conciencia. Me recuerda a las cadenas de mails donde se muestran como se cazan focas, lo único que genera es distribución de morbo y casi nada de concientización en el problema.

Plane Stupid: Polar Bear « A Day In Tha Life Of… said,

November 23, 2009 @ 18:14

[...] [VIA] [...]

Gio said,

November 23, 2009 @ 22:12

sì sono d’accordo con jon
turba più che sensabilizzare

Online ideas said,

November 24, 2009 @ 08:28

Very effective idea

Horus said,

November 24, 2009 @ 17:20

DOpo anni che se ne parla, BASTA SENSIBILIZZARE.
Bisogna SHOCCARE!
Bella campagna per me.
L’ultimo orso che cade è fatto davvero bene.

Grab Magazine » Polar Bear by Plane Stupid said,

November 24, 2009 @ 19:25

[...] likecool / ibeliveinadv 0 People Like this post. Like  Share this on FacebookPost this to MySpaceTweet This!Share [...]

Plane Stupid: Polar Bear | A Day In Tha Life Of... said,

December 9, 2009 @ 07:22

[...] [VIA] Tweet This!Stumble upon something good? Share it on StumbleUponShare this on FacebookGrind this! on Global GrindShare this on del.icio.usDigg this!Share this on TechnoratiBuzz up!Share this on Reddit Tags: plan stupid, polar bears [...]

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