“Tougher than it looks. Smart.”
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: James Clunie, Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie
Smart: Balloon, Marshmallow, Egg
Smart Ideas said,
Nice
uberVU - social comments said,
Social comments and analytics for this post…
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CMYK said,
niiiiiiiiiice!
Besserwerberblog • Marketing für Besserwerber said,
Formaufbau…
Nachdem wir hier gestern Innenansichten des menschlichen Körpers präsentierten, zeigen wir heute, wie sich BBDO das Innenleben eines Eis, eines Ballons bzw. eines Marshmallows vorstellt.
Großansicht bei Klick aufs Bild
“Tougher than it look…
Watcher said,
What is this? The “real internal structure of things” week?
SamL said,
Excellent work! Simple, thought provoking, direct, relevant and well executed! An award winner!
Smart: Balloon, Marshmallow, Egg | HipBip said,
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Vic De Zen said,
I dig it. I dunno about “an award winner”, but I dig it, heh.
I stumbled upon http://www.stuffadpeoplelike.com today – great idea, isn’t it?
Pete M said,
Curious that three of the most recent campaigns on this site are all essentially the same (visually). I like this one the best, though. It’s the most relevant, and based on a really nice insight. Don’t judge a book by its cover.
Becki said,
These are great.. They remind me of the ads for the VW beatle when it first came around..
I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising … | Balloon update today said,
[...] from: I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising … Posted in Advertising, Marketing, Uncategorized | Tags: about-advertising, Advertising, [...]
David Eisaiah Engel said,
Love the 100% visual communication! These ads could be understood by anyone– in any language.
Advertising – advertising education | Point Article News Feed said,
[...] I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising …2 Nov 2009 by Filippo the best selection about advertising and marketing around the globe, updated daily. A point of reference for advertising professionals and advertising agencies. – [ ] [...]
Andrea said,
This is so clever and thought provoking.
I love it!
Joanne Faith » Blog Archive » Midweek Mix - For Week Starting 2/Nov said,
[...] Tougher than it Looks. Smart. via I Believe in Advertising. I thought this campaign was incredibly clever. See also, smart balloon and smart egg. [...]
That’s smart advertising « www.ad74.co.uk blog ting said,
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Ninakix said,
I feel like these ads are cool, but they sort of try to make the brand into something it’s not. Smart Car is nothing anywhere close to “tough,” and I don’t think that anyone buying the car expects it to be. Too bad.
SamL said,
@Ninakix…. Well I guess that’s the job of advertising n’est pas?
It seems to me, although I don’t know the brief, the client has given the agency the job of trying to illustrate that the Smart is tougher than it looks! (But hey, what do I know?)
Ewan Matthews said,
I love to eat Marshmallows every day he he he.’-;
Grace Brown said,
i like to fry marshmallow in an open fire, they taste really great.`”-
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