Campaign of the film’s release in 2012 in Brazil. Action in the subway Cantagalo, in Copacabana – Rio de Janeiro, where a patch of about 45m on each side simulates a flood the submay.
Advertising Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra, Zé Maria de Oliveira.
Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Antônio Guerra
Copywriter: Felippe Mendonça
Published: October 2009
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This is a decent idea, but I wish they could have somehow used real water. It would have taken some sort of drainage system and would have been much more expensive, but much more effective. The second you notice that it isn’t real water is when the ad loses your attention.
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