“Cornering lights. Now in many Citroёn models.”
Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Felix Glauner, Martin Breuer, Martin Venn
Copywriter: Heiner Krauss
Art Director: Ingmar Krannich
Graphic Design: Siegfried Diersch
Is it true?
hmmm…
different Idea:
take the normal citroen logo and put a star on top…
Merry Christmas… 
The ad doesn’t look that impressive. Perhaps it’s the color that was used. It would have probably looked better if it was in black and white.
ad school, first lesson…
love the branding on it !
http://www.thecuriousbrain.com
Great job by the agency, I think its better two have a class of your own and its totally different from other car manufacturers and just showing the best benefit of using the car not the looks or sound.
Beh, “great job” è un’espressione che userei con più parsimonia!
un “great job” a tutti e felice anno nuovo
Il perfetto riflesso di come intendo l’advertising: essenziale, intuitivo, incisivo.
Semplicemente perfetto senza la necessità di dover ricorrere a mirabolanti giochi di postproduzione volti a stranire gli utenti con cervellotiche “finezze”.
Great, I can say that this is an ‘aim high for car performance’ symbol. It looks too abstract through the colors though but the basic thing of the route upwards can determine that this company would really aim for quality among consumers.
the message from dis ads was not clear..
hmm.. interesting ad… maybe an analogy for always reaching up?
RSS feed for comments on this post · TrackBack URI
