To promote the recently opened GBB beauty salon in one of the biggest office buildings in Bucharest, to the woman that work in the building, with a minimal budget. The office building is a busy place, so they needed a surprising way of drawing ladies’ attention. They placed special posters in the building lobby. The women were invited to tear off one of the hairs and call the number written on it for a reservation, thus demonstrating how easy waxing becomes when using the salon’s services.

Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Viorel Holovaci
Copywriter: Vlad Martis
Published: November 2009