“Tastes like already buttered.”
The headline “Tastes like already buttered” plays with the double-meaning of the proverb: Generally it means that something tastes great and in this context with the butter toast it implies that the toast has already been buttered.
Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Creative Director: Katja Luckas
Art Director: Ursel Barwinski
Copywriter: Verena Koschel
Photographer: Jost Hiller
Retoucher: Nicole Heese
Published: November 2009
The meaning of “etwas läuft wie geschmiert” is that things going well / easy, in the sense that a machine has enough grease (Schmiere) and runs smoothly.
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Janji beat me to it. So yes, the line has two meanings so this ad is even more sympathic.
I guess we have to buy some toast for breakfast!
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gets hungry when viewing dis ads..
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