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Mini Amsterdam: Christmas boxes

December 29, 2009 at 21:47 · Filed under Ambient/Outdoor/Direct

Art Director: Thom van Rijckevorsel
Copywriter: Thomas Reinhold
Creative Directors: Thijs de Boer, Martijn van der Werf
Account: Lisa Merelle

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Willem said,

December 30, 2009 @ 09:33

One word: Walk-in fridge.

Dunno who was first. Both look great. Lame that someone stole the idea.

uberVU - social comments said,

December 30, 2009 @ 09:48

Social comments and analytics for this post…

This post was mentioned on Twitter by jorgeamado: Nice! RT @ibelieveinadv: Mini Amsterdam: Christmas boxes: http://bit.ly/8LoX3k...

Creative Ideas said,

December 30, 2009 @ 11:28

Nice idea

Jennifer said,

December 31, 2009 @ 20:21

Awesome, I love these!

damian said,

January 2, 2010 @ 09:22

wow! what a really great idea!

Kreatives Marketing: Ein MINI vom Weihnachtsmann? said,

January 3, 2010 @ 16:10

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MINI Amsterdam: Inca un exemplu de marketing viral de success – cutiile de Craciun said,

January 3, 2010 @ 18:26

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Mini Cooper, Amsterdam'daki yılbaşı kutuları Pazarlama Blogu said,

January 3, 2010 @ 19:01

[...] Directors: Thijs de Boer, Martijn van der Werf Via FriendFeed’de Paylaş — function fbs_click() [...]

Mini's very clever Christmas Boxes campaign | SkiddMark said,

January 3, 2010 @ 22:34

[...] ibelieveinadv via bmwblog.com [...]

Mini de presente de natal » Objetos de Desejo said,

January 4, 2010 @ 16:47

[...] Via I Believe in Advertising [...]

KMERRITTBLOG » Hopefully It Comes Fully Assembled said,

January 4, 2010 @ 17:39

[...] Even though I’m trying desperately to escape the holiday spirit, I had to post these outdoor placements for Mini Cooper. Pretty good idea if you ask me. Check out more pics of the campaign here. [...]

The Curious Brain » Blog Archive » Mini Amsterdam: Christmas boxes said,

January 4, 2010 @ 17:44

[...] and cool idea this is for MINI, just brilliant! By Thijs de Boer & Martijn van der Werf,l via I believe in advertising var addthis_pub = ''; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, [...]

advertime said,

January 6, 2010 @ 10:48

nice idea !!
Christmas Copycat of 2009
Heineken // Mini

Mídia Etc - By Martina Azevedo said,

January 6, 2010 @ 20:39

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Qu’avons nous Com’Actu #3 « Kapecom said,

January 8, 2010 @ 13:40

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oliGOfree said,

January 13, 2010 @ 08:05

Nice Spam!

Quand la Mini passe Noël à Amsterdam « Kesako said,

December 2, 2010 @ 10:42

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Christmas boxes: Excelente acción para Mini en Ámsterdam | Página 2 said,

December 10, 2010 @ 19:19

[...] imposible ir por la calle y no fijarse en las cajas… Aquí os dejo más fotos, y un vídeo con la reacción de las personas después del [...]

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