“Don’t let the heat get to you. Six Stars Air-Con Maintenance.”
Advertising Agency: Grey, Dubai, UAE
Creative Director: Alisdair Miller
Copywriters: Prasad Pradhan, Vidya Manmohan
Art Director: Prasad Pradhan
Illustrator: Procolor
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Production Company: Kapsel Productions
Director: Luca Perazzoli
Friends of Cancer Patients asked them to raise awareness about the risks of over-exposure to the sun, which causes skin cancer killing 20 people daily. They came up with an ambient idea to highlight this fact: 300 beach towels, shaped like coffins, were displayed around the beach and distributed among the public. The initial reaction of the beach goers was shock, followed by an instant appreciation of the gesture; many of them even asking for free sunscreen.
Advertising Agency: JWT, Dubai, United Arab Emirates
Executive Creative Director: Chafic Haddad
Art Director: Kedar Damle, Zeinoun Chamaa, Tarek Samaan
Copywriter: D V Hari Krishna
Account Supervisor: Prabhakar Iyer
Advertising Manager: Sawsan Al Madi
Advertising Agency: King Solutions KB, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Nicklas Karlsson, Hedvis Brudkner, Pontus Ekström
Art Directors: Josephine Wallin, Alexander Elers, Lotta Ågerup
Photographer: Peller Bergström
Account supervisor: Lina Söderqvist
Account Manager: Lena Ivarsson
Advertiser Supervisor: Fredrik Söderhielm
Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Christoph Everke
Copywriter: Cosimo Moeller
Art Director: Alexander Nagel
Account Supervisors: Christiane Broch, Nadine Wintrich
“Hot Yacht Pie. Not one of the 6 items on our new $3-or-less Value Picks menu.”
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: Gavin Siakimotu
Copywriter: Adam Kanzer
Producer: Andy Robilliard
Production Company: Rollercoaster
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Directors: Charles Morand, Frédéric Royer
Copywriter: Charles Morand
Photographer: Yann Lepape
Print production: Marie-France Capri, Gaël Cheval, Jean-Luc Chirio (Elysian Fields)
Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Chermine Assadian, Nayla Moubarak
Art Director: Joumana Ibrahim
Copywriters: Rana Najjar, Alex Kent
Photographer: Tiago Hoisel
Regional Executive Creative Director: Bechara Mouzannar
“Death comes faster than expected.”
Advertising Agency: Heye Group, Munich, Germany
Creative Director: Ulrich Luetzenkirchen
Art Director: Christian Woelky
Copywriters: Christine Deinhart, Stefan Amtmann
Illustrators: Christian Woelky, Florian Metz
Photographer: Mathias Remmling
Published: September 2009
“Your eyes deserve a better afterlife. Pledge them.”
Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: Gopi Prasannaa
Copywriter: Prakash
Illustrator: Gopi Prasannaa
“RO4541 Silence Force. 2100 Watt Vacuum Cleaner. Rowenta.”
Advertising Agency: Publicis, Frankfurt, Germany
Creative Director: Stefan Leick
Art Director: Christian Kuzman
Photographer: Achim Lippoth
Others: Katja Bonnert, Nicole Bangert, Johannes Rapp
In China drinking unsafe water is common, especially in poorer and remote villages. There are about 300 million people with no access to clean drinking water and hence their lives are severely threatened. City folks could hardly relate to the situation. So Greenpeace urgently needs to raise awareness of this pressing issue among both local Chinese in big cities and foreign visitors. Target the city stickers with the message: Imagine if you had to drink contaminated water like your fellow citizens in the remote and poorer areas. Floor stickers – designed to resemble puddles of water – are placed in Beijing’s commercial and tourist districts. When pedestrians passes by and look down, they see the reflection of a poor child scooping from the poodle of dirty water and drinking it. The copy reads: “Every 17 minutes, a child in China dies from drinking polluted water”. During the campaign period, these floor stickers caught the attention of scores of pedestrians. They stopped to read the message and took note of the website address. There was a 20% increase in the number of hits on the Greenpeace website during the same period. Many curious passer-bys also took pictures of the “puddles” stickers.
Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Art Directors: Zhi Guo Zhou, Bin Bin Zhang, Gang Zhao, Ke Shen
Copywriter: Albion Li
Retouching: Alva Oh, Bin Bin Zhang
Photographers: Alex Kai Keong, Li Jian Zhang
Tattoos are permanent. So before you get one you want to make sure you’re going to like it. To help with this, we placed stickers of tattoos in bathroom and changing room mirrors throughout the city. People could line the tattoos up in the mirror to give the impression that they were actually on their skin. Below the tattoo was another sticker with the message.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Karl Fleet
Creative: Daniel Nelson
Creative: Alexander Bartleet
Account Manager: James Cummins
Photographer: Kevin Hyde
Agency Producer: Phil Newman
Released: April 2009
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Sabina Hesse, Albert S. Chan
Art Director: Sabina Hesse, Albert S. Chan
Photographer: Jo Bacherl
Illustrator: Painter: Remus Grecu
Art Buying: Valerie Opitz
Show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets. Making the Ajax Glass effect clear for everybody. In order to do so, they used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.
Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Additional credits: Danieala Munteanu, Diana Stancu
Released: November 2009
