Advertising Agency: DDB, Stockholm, Sweden
Creative Director(s): Andreas Dahlqvist
Copywriter(s): Magnus Jakobsson
Art Director(s): Fredrik Simonsson
Other(s): Account Manager – Daniel Sundin, Account Supervisor – Johan Östlund, Graphic Designer – Leif Blondell
Losing hair gradually is a problem people tend to neglect. A specially designed memo pad is made to engage people with the problem of hair loss. As users tear off memo sheets every day, the illustrated person’s “hair” becomes thinner and thinner, alerting them of possible hair loss. They then remind them to face the problem before it is too late and that Pantogar revitalizer is the best solution.
Advertising Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Kwong Chi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Daat Lai
Published: March 2009
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Production Company: Roadmap Institute, Klampenborg
Film Director: Joachim Back
Production Company Producer(s): Ulrica Seehausen
Post Production: Sto.pp
Media Agency: Mindshare
Music: George Keller
Advertiser’s Supervisor: Bengt Junemo
“Tastes like already buttered.”
The headline “Tastes like already buttered” plays with the double-meaning of the proverb: Generally it means that something tastes great and in this context with the butter toast it implies that the toast has already been buttered.
Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Creative Director: Katja Luckas
Art Director: Ursel Barwinski
Copywriter: Verena Koschel
Photographer: Jost Hiller
Retoucher: Nicole Heese
Published: November 2009
XXL carwash has a carwash-lane that uses brushes made of non-synthetic, textile cloth. Therefore cars get a label ‘sticking out’ like they sometimes do out of the collar of one’s clothes. The label on the car is informing it’s owner how to take care of their car. The washing label is a voucher, which gives car-owners 50% discount on all washing programs during a three-week period.
Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Director: Boris Peters and Wilbert Leering
Concept: Arthur ‘T Mannetje, Peter Halma and Sophie Lever.
Art Director: Arthur ‘T Mannetje, Peter Halma
Copywriter: Arthur ‘T Mannetje, Peter Halma
Published: November, 2009
Advertising Agency: Grabarz & Partner, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Christoph Stricker, Henning Patzner
Art Director: Oliver Zboralski
Copywriter: Constantin Sossidi
Production Company: element e GmbH Filmproduktion
Film Director: Alex Feil
D.O.P/Lighting/Cameraman: Michael Schreitel
“One of the most evil mass murders: the malaria mosquito.”
Advertising Agency: Serviceplan, Germany
Creative Directors: Maik Kähler, Christoph Nann, Alexander Schill, Axel Thomsen
Art Director: Maik Kähler
Copywriter: Christoph Nann
Photographer: Manuel Wolff
Illustrator: Manuel Wolff
Account Management: Sybille Stempel, Robin Ruschke, Stefanie Otten
Graphic Design: Manuel Wolff
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Giovanni Salvaggio
Art Director: Anselmo Tumpic
Production Co.: Diaviva
Director: Marco Gentile
Advertising Agency: Bates141, Manila, The Philippines
Creative Director: Joey Ong
Art Director: Dan Pambid
Copywriters: Sara Badr, Macky Mina
Producer: Ayie Tama
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Bernardo Romero
Copywriter: Ricardo Dolla
Xdress.com is an online boutique for male cross dressers. Problem was lack of awareness and traffic to their website. Our solution was to create a memorable guerilla piece that can be easily applied. Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton
Published: January 2009
“Get rid of the snore.”
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Sonic Choy
Art Director: Gloria Fung
Copywriter: Halo Cheng
Advertising Agency: DDB, London, United Kingdom
Creative Director: Jeremy Craigen
Art Director: Rob Messeter
Copywriter: Mike Crowe
Photographer: Giles Revell
Model Maker: Andy Knight
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Ralf Heuel
Art Directors: Fedja Kehl, Petra Delitsch
Copywriter: Paul von Muehlendahl
Production Company: Optix Digital Pictures
Film Director: Andreas Pohl, Marcus Geerts
Production Company Producers: Steffi Beck, Tobias Ziegler, Andreas Rothenaicher
Agency Producer: Anne Hoffmann
Computeranimation: Markus Geerts, Michael Gottschalk, Florian Weyh, Marc Goecke
Musikkomposition: Supreme Music
Sound-Design: Supreme Music
Sound engineer: Florian Lakenmacher, Felix Müller, Maximilian Olowinsky
Visuelle Effects: Marcel Lemme, Daniel Brylka, Marina Henzel
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Photographer: Grégoire Alexandre
