Losing hair gradually is a problem people tend to neglect. A specially designed memo pad is made to engage people with the problem of hair loss. As users tear off memo sheets every day, the illustrated person’s “hair” becomes thinner and thinner, alerting them of possible hair loss. They then remind them to face the problem before it is too late and that Pantogar revitalizer is the best solution.
Advertising Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Kwong Chi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Daat Lai
Published: March 2009