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Restaurant Binnen: Lipstick Glasses

December 29, 2009 at 10:51 · Filed under Ambient/Outdoor/Direct

Restaurant uses lipstick glasses to find new dishwasher. Challenge: Come up with an idea that will fill up the vacancy for a new
dishwasher at Restaurant Binnen. Beer – and wineglasses were printed with red lipstick and the message: “Restaurant Binnen is looking for dishwashers”. Good reactions from costumers and possible candidates. A new dishwasher was hired within one week.

Advertising Agency: Lowe – Draftfcb, Amsterdam, Netherlands
Art Director: Nils Noltee
Copywriter: Jeroen Flink
Published: December 2009


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casper the friendly GHOST said,

December 29, 2009 @ 20:36

yeah it’s really hard to find people with absolutely no qualification, that for minimum wages are able to do exactly what a dishwashing machine can do :) )

i mean… this is an interesting idea and a funy one but a completely unnecessary one. my word to the guys that did this: you are really cool guys just invest your energy into something productive.

interesting idea i say but completely wrong point of contact: do poor immigrants that search for a job first sit at the table in an expensive restaurant? a message on the window would have done the exact same thing, but in less than a week’s time ;)

Peter Huesken said,

December 30, 2009 @ 01:40

I´d agree with Casper.
One further question: What was the reaction of the customers?
(I /know/ that the reaction of the costumers were good)

uberVU - social comments said,

December 30, 2009 @ 12:20

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