“Audiobooks from dig2go.com”
Advertising Agency: McCann, Oslo, Norway
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
AD Assistant: Rune Tyvold
Account Director: Atle Skageng
Project Manager: Tone Bøygard
Published: January 2010
Brief: Among 3M magic tape’s many benefits are that it adheres well and leaves no residue. A package wrapped with magic tape that appears to be completely seamless raises consumer awareness about the benefits of magic tape.
Solution: Tape is a simple, ubiquitous product that needs little introduction. We wanted to catch the consumer’s interest and set our product apart from the competition by creating a clever, minimalist advertisement. At first glance, our magic box looks like an ordinary package. The missing lines spark the viewer’s interest, asking them to take a second look and make the connection between the product, copy, and visual.
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Yeonjoo Shin
Art Director: Jinwook Jung
Copywriter: Andy Kim
Photographer: Seunghyun Byun
Published: October 2009
Children who are no longer using diapers can wear Good-Nites to prevent bed wetting. We show Good-Nites being worn as fashionable underwear to show children that Good-Nites aren’t diapers.
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Jieun Kang
Art Directors: Seongmin Jang, Jongok Shin, Kyoungjin Park
Copywriter: Jaehoon Shin
Illustrators: Hosung Chung, Donghyun Kim
Photographers: Youngsik Lee, Yunhee Choi
Published: October 2009
The purpose of the promotion was to inform customers about LKJ’s effort to create new hairstyles over the years. Also, with the 37% discount coupon they were offering to celebrate their 37th anniversary, the targets were to experience LKJ and eventually become a potential client.
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Yeonjoo Shin
Art Directors: Jinwook Jung, Kyungmin Do
Copywriter: Andy Kim
Illustrators: Jinwoo Kwon, Hyungyu Kim
Photographer: Namki Park
Published: November 2009
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim, Ann Kidder
Copywriters: Hoyoung Kim, Kyungsic Park
Illustrator: Ilsung Na
Published: October 2009
“Like a having a bath anywhere”
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Junho Jang
Art Directors: Sungho Bae, Yoori Ahn
Copywriter: Yunna Lee
Photographer: Byungki Gwok
Published: December 2009
“Gran Pantalla. Billboards you can see from far, far away.”
Advertising Agency: McCann Erickson, Madrid, Spain
Creative Director: Leandro Raposo
Art Director: Javier Wandosell
Copywriters: Leandro Raposo, Isidro Casanova
Illustrator: Javier Wandosell
Producer: Silvia Gutiérrez
We used existing great movies with great actors in which IKEA products are seen accidentally. With a smart and clever trick we directed the people’s attention to the IKEA products. Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.
Advertising Agency: DDB, Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den VAlentyn
Art Directors: René Gebhardt, Björn Kernspeckt
ECD: Stefan Schulte
CCO: Amir Kassaei
Account Director: Stephen Kimpel
Account Manager: Petrick Baschinski
Graphic: Peter Schönherr, Anke Zink
Advertising Agency: Publicis, Frankfurt, Germany
Chief Creative Officer: Stephan Ganser
Creative Director (Art): Nico Juenger
Creative Director (Copy): Peter Kaim
Account Director: Sven Lohwasser
Art Buyer: Katja Bonnert
Photographer: Johannes Krzeslack
Architect: Thomas Breen
Released: February 2009
Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Team: Marco de Jong, Thijs Bontje, Jurriaan Noij
“Eliminates all kind of Parasites.”
Advertising Agency: BBDO, Quito-Guayaquil, Ecuador
Creative Directors: Guillermo Valverde, Andrés Redován
Art Directors: Jonny Mora, Guillermo Valverde
Copywriters: Miguel Jaramillo, Andrés Rodriguez
Photographer: Studio Cuesta
Additional credits: Pulpo Producciones
Published: January 2010
Even their holiday card fits into tight spaces. Happy Holidays from smart Canada.
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Director: Ian MacKellar
Art Director: jaimes zentil
Copywriter: Craig McIntosh
Agency Producer: Tom Burton
Typographer: Evan Dermit
Senior Account Director: Steve Groh
Account Manager: Andrew Hayes, Robin Steele
Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director / Copywriter: Paul Bakker, Ed van Bennekom
DP: Daan Nieuwenhuis
Editor: Brian Ent
Audio: Good Sounds
Production: Linda Kiphardt
Published: January 2010
More than 300,000 adolescents in Israel are living in the streets and are vulnerable to a variety of risk situations, crisis, trauma and distress. ELEM (Youth In Distress In Israel) is the largest organization in Israel which helps them. Their goal was to increase awareness towards donation day. They wanted to demonstrate people the strong feeling of thousands of adolescents which have no home to come back to. They manufactured thousands of fake doormats with “NOT WELCOME” printed on them. Hundred of ELEM volunteers placed them at doorsteps on top of the common “WELCOME” doormats. On the other side of the doormats was the solution.
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Creative Directors: Guy Bar, Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Published: December 2009
Advertising Agency: TBWA\Germany, Düsseldorf, Germany
Creative Directors: Kai Röffen, Fabian Kirner
Art Directors: André Heinrichs, Sebastian Schnell
Copywriters: Michael Manke, Tobias Feige
Production Company: Pirates´n Paradise, Düsseldorf
Agency Producer: Alexander Langer
Sounddesign: 3klang GmbH
Account Manager: Paul Unger, Bernhard Schürmanns, Kirsten Dümpelmann
Marketing Manager NISSAN Center Europe GmbH: Michel Jansen
