“Audiobooks from dig2go.com”
Advertising Agency: McCann, Oslo, Norway
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
AD Assistant: Rune Tyvold
Account Director: Atle Skageng
Project Manager: Tone Bøygard
Published: January 2010
Brief: Among 3M magic tape’s many benefits are that it adheres well and leaves no residue. A package wrapped with magic tape that appears to be completely seamless raises consumer awareness about the benefits of magic tape.
Solution: Tape is a simple, ubiquitous product that needs little introduction. We wanted to catch the consumer’s interest and set our product apart from the competition by creating a clever, minimalist advertisement. At first glance, our magic box looks like an ordinary package. The missing lines spark the viewer’s interest, asking them to take a second look and make the connection between the product, copy, and visual.
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Yeonjoo Shin
Art Director: Jinwook Jung
Copywriter: Andy Kim
Photographer: Seunghyun Byun
Published: October 2009
Children who are no longer using diapers can wear Good-Nites to prevent bed wetting. We show Good-Nites being worn as fashionable underwear to show children that Good-Nites aren’t diapers.
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Jieun Kang
Art Directors: Seongmin Jang, Jongok Shin, Kyoungjin Park
Copywriter: Jaehoon Shin
Illustrators: Hosung Chung, Donghyun Kim
Photographers: Youngsik Lee, Yunhee Choi
Published: October 2009
The purpose of the promotion was to inform customers about LKJ’s effort to create new hairstyles over the years. Also, with the 37% discount coupon they were offering to celebrate their 37th anniversary, the targets were to experience LKJ and eventually become a potential client.
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Yeonjoo Shin
Art Directors: Jinwook Jung, Kyungmin Do
Copywriter: Andy Kim
Illustrators: Jinwoo Kwon, Hyungyu Kim
Photographer: Namki Park
Published: November 2009
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim, Ann Kidder
Copywriters: Hoyoung Kim, Kyungsic Park
Illustrator: Ilsung Na
Published: October 2009
“Like a having a bath anywhere”
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Junho Jang
Art Directors: Sungho Bae, Yoori Ahn
Copywriter: Yunna Lee
Photographer: Byungki Gwok
Published: December 2009
“Gran Pantalla. Billboards you can see from far, far away.”
Advertising Agency: McCann Erickson, Madrid, Spain
Creative Director: Leandro Raposo
Art Director: Javier Wandosell
Copywriters: Leandro Raposo, Isidro Casanova
Illustrator: Javier Wandosell
Producer: Silvia Gutiérrez
We used existing great movies with great actors in which IKEA products are seen accidentally. With a smart and clever trick we directed the people’s attention to the IKEA products. Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.
Advertising Agency: DDB, Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den VAlentyn
Art Directors: René Gebhardt, Björn Kernspeckt
ECD: Stefan Schulte
CCO: Amir Kassaei
Account Director: Stephen Kimpel
Account Manager: Petrick Baschinski
Graphic: Peter Schönherr, Anke Zink
Advertising Agency: Publicis, Frankfurt, Germany
Chief Creative Officer: Stephan Ganser
Creative Director (Art): Nico Juenger
Creative Director (Copy): Peter Kaim
Account Director: Sven Lohwasser
Art Buyer: Katja Bonnert
Photographer: Johannes Krzeslack
Architect: Thomas Breen
Released: February 2009
Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Team: Marco de Jong, Thijs Bontje, Jurriaan Noij
“Eliminates all kind of Parasites.”
Advertising Agency: BBDO, Quito-Guayaquil, Ecuador
Creative Directors: Guillermo Valverde, Andrés Redován
Art Directors: Jonny Mora, Guillermo Valverde
Copywriters: Miguel Jaramillo, Andrés Rodriguez
Photographer: Studio Cuesta
Additional credits: Pulpo Producciones
Published: January 2010
Even their holiday card fits into tight spaces. Happy Holidays from smart Canada.
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Director: Ian MacKellar
Art Director: jaimes zentil
Copywriter: Craig McIntosh
Agency Producer: Tom Burton
Typographer: Evan Dermit
Senior Account Director: Steve Groh
Account Manager: Andrew Hayes, Robin Steele
Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director / Copywriter: Paul Bakker, Ed van Bennekom
DP: Daan Nieuwenhuis
Editor: Brian Ent
Audio: Good Sounds
Production: Linda Kiphardt
Published: January 2010
More than 300,000 adolescents in Israel are living in the streets and are vulnerable to a variety of risk situations, crisis, trauma and distress. ELEM (Youth In Distress In Israel) is the largest organization in Israel which helps them. Their goal was to increase awareness towards donation day. They wanted to demonstrate people the strong feeling of thousands of adolescents which have no home to come back to. They manufactured thousands of fake doormats with “NOT WELCOME” printed on them. Hundred of ELEM volunteers placed them at doorsteps on top of the common “WELCOME” doormats. On the other side of the doormats was the solution.
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Creative Directors: Guy Bar, Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Published: December 2009
Advertising Agency: TBWA\Germany, Düsseldorf, Germany
Creative Directors: Kai Röffen, Fabian Kirner
Art Directors: André Heinrichs, Sebastian Schnell
Copywriters: Michael Manke, Tobias Feige
Production Company: Pirates´n Paradise, Düsseldorf
Agency Producer: Alexander Langer
Sounddesign: 3klang GmbH
Account Manager: Paul Unger, Bernhard Schürmanns, Kirsten Dümpelmann
Marketing Manager NISSAN Center Europe GmbH: Michel Jansen
Advertising Agency: RMG Connect, New Delhi, India
Executive Creative Directors: Anuja Chauhan, Priti Kapur
Creative Directors: Anupama Ramaswamy, Simran Sahni
Art Director: Anupama Ramaswamy
Copywriter: Simran Sahni
Images: Photolibrary
“We love your tush. Coway Electronic Bidets”
Advertising Agency: Innocean Worldwide, Seoul, Korea
Creative Directors: Jeong Sang Soo, Jung Jun Mo
Art Director: Jung Jun Mo
Graphic Designer: Lee Kyu Uk
Copywriter: Kwon Hye Jin
Production Manager / Photographer: Kwon Jin Woo
Published: January 2010
Advertising Agency: TBWA\Paris, France
Executive Creative Directors: Eric Holden, Rémi Noel
Art Director / Copywritter: Ingrid Varetz
TV Production: Maxime Boiron, Virginie Chalard
Digital Team: Till Aurousseru, Guillaume Lartigue
Production: Wanda Production, Paris
Director: Yoann Lemoine
Designer: Barthélémy Maunoury
Lead Compositing 2D: Vincent Venchiarutti
Lead Animation 2D: Yves Bigerel
Compositing 2D: Jean Yves Parent, Rémy Soyez
Animation 3D: Morgan Sagel, Mickael Nauzin
Music: AOC-Attention O Chiens – Fabrice Smadja, Pascal Bonifay
Start a Revolution. This is what Meltin’pot’s new spring/summer campagin is all about. The campaign treats war as a funny game and features the new 001 jeans collection. What better way to introduce 001, than a “revolution”? The Meltin’pot fashion army makes fun of the classic war features and turns them into glamour icons. Here we present not only the print and outdoor campaign, but also an ironic and keen point of sales project. Featured here are a special series of revolutionary posters, with a taste of pop, that introduce the product and become a decoration element for all Meltin’pot stores.
Advertising Agency: Armando Testa, Milan, Italy
Executive Creative Director: Michele Mariani
Art Directors: Francesco Guerrera, Laura Sironi
Copywriters: Nicola Lampugnani, Maria Meioli
Illustrator: Laura Sironi
As part of a sales promotion campaign during the brussels car fair, Alfa Romeo converted 50 bus shelters around belgium into free classified ad hoardings. After all, since a new Alfa Romeo was now so cheap, you’ll want to be getting rid of your current wheels pretty quick, People started putting up their own classified ads almost immediately, and the poster sites were completely full within days.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Client contact: Alexandre De Preter
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins, Katrien Muller
Copywriter: Philippe Blondé, Henry Scott
Graphic design: Wim Sels
Creative: Lukas Lindemann Rosinski
Director: Moritz Mohr
Media: Elbkind GmbH
Post Production: Sehsucht Hamburg
Production: Cobblestone
Seeding:The Viral Factory
“Australia Day. A great day to give up. While celebrating Australia Day, you may have slipped. Please, don’t give up on giving up. To stay on the right track go to nicabate.com.au”
Advertising Agency: Whybin\\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Copywriter: Steve Dodds
Post production: Nick Mueller
