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Alzheimer Society Hamburg: City map

January 18, 2010 at 10:14 · Filed under Ambient/Outdoor/Direct

Generate donations for the Alzheimer Society Hamburg by confronting the people about the nature of Alzheimer disease. They created a city-map without street names and displayed it at hotels, bars, tourist information points and restaurants in order to adress people exactly in the moment, they need orientation the most. A 19% increase in calls and a 5% increase in donations to the Alzheimer Society Hamburg.

Advertising Agency: DraftFCB, Hamburg, Germany
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Copywriter: Thomas Völker
Published: September 2009


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Tweets that mention I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Alzheimer Society Hamburg: City map -- Topsy.com said,

January 18, 2010 @ 10:22

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Keith said,

January 18, 2010 @ 15:54

Good concept, but why would you target tourists? When was the last time you visited somewhere and made a donation to their local XYZ after seeing some type of advertising? Should focus on their locals.

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising … | Drakz Free Online Service said,

January 18, 2010 @ 20:40

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uberVU - social comments said,

January 19, 2010 @ 03:52

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