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AOK: Apple Calendar

January 11, 2010 at 13:36 · Filed under Ambient/Outdoor/Direct

Create a calendar that will make a long-lasting impression of the AOK as not just any health insurance provider, but as a “healthy” health insurance provider. This is because the AOK’s main goal is keeping customers healthy. “An apple a day keeps the doctor away.” They brought this saying to life in a very attractive and tangible way: The month begins with 31 apples in a specialised tube made out of UVA- and UVB-resistant Plexiglas. Every day you remove one apple from the tube and eat it, thus giving a boost to your health. The rest of the apples in the tube will move up and reveal today’s date on a calendar fastened behind the apples. At the end of the month the tube is refilled with 31, 30 or 28 apples, and the monthly calendar behind the tube is simply replaced. The calendars hung in AOK branch offices, attracting a lot of attention and getting extremely positive reactions.

Advertising Agency: Serviceplan, Munich, Germany

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uberVU - social comments said,

January 11, 2010 @ 14:07

Social comments and analytics for this post…

This post was mentioned on Twitter by ibeliveinadvert: AOK: Apple Calendar: Advertising Agency: Serviceplan, Munich, Germany http://bit.ly/6UZAYN...

Yoga For Your Health said,

January 11, 2010 @ 14:15

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Celebter said,

January 11, 2010 @ 14:33

Apple can’t last 31 days

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising … | twitteradvertisingandmarketingtools.com said,

January 11, 2010 @ 15:13

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Silvio said,

January 11, 2010 @ 17:24

I think the last apples won’t be so much healthy.

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising … | Drakz Free Online Service said,

January 11, 2010 @ 18:54

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You Gotta Believe | New York Mets MLB Announcer said,

January 12, 2010 @ 03:22

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lars said,

January 12, 2010 @ 04:16

How do you change the month on the tube???

Oscar Arenas said,

January 12, 2010 @ 10:50

If apples are to last 31 days, the last ones won’t be much healthy an so will do the first ones… I don’t want to imagine the amount of chemicals that would have to carry… Are we in front of an example of creativity that ignores reality?

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising … | Germany today said,

January 12, 2010 @ 18:08

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Web ideas said,

January 13, 2010 @ 09:48

Fantastic

Tweets that mention I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » AOK: Apple Calendar -- Topsy.com said,

January 13, 2010 @ 11:59

[...] This post was mentioned on Twitter by Ivan Brezak Brkan, 小飞, Emanuel Blagonic, marin_ostojic, Stijn Annendijck and others. Stijn Annendijck said: AOK: Apple Calendar – http://cld.ly/3e110r [...]

AOK: Apple Calender « Better Than Vanilla said,

January 13, 2010 @ 16:27

[...] Apple Calender January 13, 2010 chadschomber Leave a comment Go to comments AOK: Apple Calendar Filippo Create a calendar that will make a long-lasting impression of the AOK as not just any [...]

apple calendar « wendy. said,

January 13, 2010 @ 22:16

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AOK: Apple Calender | Global News Articles said,

January 15, 2010 @ 02:00

[...] AOK: Apple Calendar Filippo Create a calendar that will make a long-lasting impression of the AOK as not just any health insurance provider, but as a “healthy” health insurance provider. This is because the AOK’s main goal is keeping customers healthy. “An apple a day keeps the doctor away.” They brought this saying to life in a very attractive and tangible way: The month begins with 31 apples in a specialised tube made out of UVA- and UVB-resistant Plexiglas. Every day you remove one apple from the tube and eat it, thus giving a boost to your health. The rest of the apples in the tube will move up and reveal today’s date on a calendar fastened behind the apples. At the end of the month the tube is refilled with 31, 30 or 28 apples, and the monthly calendar behind the tube is simply replaced. The calendars hung in AOK branch offices, attracting a lot of attention and getting extremely positive reactions. Advertising Agency: Serviceplan, Munich, Germany [...]

“An Apple A Day” Calendar | Cool Design Ideas & Newest Home Stuff - woohome.com said,

January 15, 2010 @ 11:00

[...] The “Apple-a-Day” calendar from AOK Insurance. The company offered this amazing dispenser shaped wall calendar, which is a long clear tube that holds up to 31 apples. Every day you remove one apple from the tube and eat it, thus giving a boost to your health. “An apple a day keeps the doctor away.” Brilliant! Via [...]

Apple Calendar « DORO Design said,

January 15, 2010 @ 18:24

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苹果日历(AOK Apple Calendar) « said,

January 15, 2010 @ 18:49

[...] via 标签: 广告, 日历发表评论评论 (0) 引用 (0) (订阅这个帖子上的评论) [...]

Naptárak 2010-re - Daily best said,

January 17, 2010 @ 04:01

[...] almanaptárt a Minden nap egy alma, az orvost távol tartja közmondás ihlette és egy [...]

Apple Calender: And This Does not Come with an “i” | Trends Updates said,

January 18, 2010 @ 05:27

[...] the apples stay without getting spoilt or losing freshness in the “calendar” for 31 days? That i something that I would ask myself, but I am sure many would already be scoffing at this [...]

One day one apple, amusing Apple-a-Day calendar |Gadgetsin said,

January 18, 2010 @ 16:18

[...] One day one apple, amusing Apple-a-Day calendar Source | Share this post Tags: AOK Insurance, calendar, wonderful idea [...]

“每日一苹果”日历 « 懂一点 said,

January 24, 2010 @ 14:44

[...] AOK健康保险公司为他们的客户提供了一个“每日一苹果”日历，其实就是一个能放31个苹果的透明塑料管。用户每天在前端拿掉一个苹果，后面的苹果就往前移动，然后空出的位置就能显示当天的日期。 [...]

Apple a Day Calendar Reminds Me of a Certain Gadget Blog… [Calendars] « Info for Life! said,

January 24, 2010 @ 21:14

[...] ad agency in Munch, and can hold 28, 30 or 31 apples. Just adjust the tube depending on the month. [I Believe In Adv book of joe via [...]

Apple a Day Calendar Reminds Me of a Certain Gadget Blog… [Calendars] | Products & Tech News said,

January 24, 2010 @ 21:33

[...] I have noted below, this calendar is also adept at making moldy applesauce by about days 25-31… [I Believe In Adv book of joe via [...]

Apple a Day Calendar Reminds Me of a Certain Gadget Blog… [Calendars] | i Top Tech said,

January 24, 2010 @ 21:45

[...] noted below, this calendar is also adept at making moldy applesauce by about days 25-31… [I Believe In Adv book of joe via Neatorama] AKPC_IDS += [...]