A poster covered with sealed air bubbles invites polution plagued pedestrians to soak up the fine mountain air in the car-free mountain resort «Braunwald» (Switzerland). A campaign by «Braunwald Tourism» in all major cities in german-speaking Switzerland.
Advertising Agency: Wirz BBDO Network, Zurich, Switzerland
Creative Director: Hanspeter Schweizer
Art Director: Conny Jäger
Copywriter: Hanspeter Schweizer
[...] This post was mentioned on Twitter by ibelieveinadv, Andrada Alexandriuc. Andrada Alexandriuc said: SIT – ad tools: Activation example, http://bit.ly/8ck2Gb [...]
Sony PS did this already…
http://adsoftheworld.com/media/ambient/playstation_2_bus_stop
although I like the idea, I don’t like the bubble-wrap – that worked so much better with the playstation…
Not only Sony PS, Nivea used the idea as well.
They made a billboard that said “Reduce The Bumps” and covered it with bubble wrap.
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