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Diesel: Be stupid

January 19, 2010 at 14:05 · Filed under Print

Anomaly is launching its first work for Diesel, a campaign that encourages consumers to “be stupid”. Diesel consolidated its global advertising account into Anomaly in September. The campaign, entitled be stupid, was devised in collaboration with Diesel’s creative team, and encompasses press, outdoor, digital and viral activity.

Like balloons, we are filled with hopes and dreams
But. Over time a single sentence creeps into our lives

Dont be stupid.

Its the crusher of possibility.
Its the worlds greatest deflator.

The world is full of smart people.
Doing all kind of smart things…
Thats smart.

Well,
were with stupid.

Stupid is the relentless pursuit of a regret free life.
Smart may have the brains…
but stupid has the balls.

The smart might recognize
things for how they are.
The stupid see things for how they could be.

Smart critiques.
Stupid creates.

The fact is
if we didnt have stupid thoughts
wed have no interesting thoughts at all

Smart may have the plans…
but stupid has the stories.

Smart may have the authority
but stupid has one hell of a hangover

Its not smart to take risks…
Its stupid.

To be stupid
is to be brave

The stupid isnt afraid to fail.
The stupid know there are worse things than failure…
like not even trying.

Smart had one good idea,
and that idea was stupid.

You cant outsmart stupid.
So dont even try.

Remember
only stupid can be truly
brilliant

So,
BE STUPID

http://www.diesel.com/be-stupid
Advertising Agency: Anomaly, London, United Kingdom


* * * ½  

 


PULL said,

January 19, 2010 @ 14:45

DIESEL RULEZ!

Tweets that mention I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Diesel Jeans: Be stupid -- Topsy.com said,

January 19, 2010 @ 14:49

[...] This post was mentioned on Twitter by Yoko, ibelieveinadv. ibelieveinadv said: Diesel Jeans: Be stupid: http://www.ibelieveinadv.com/2010/01/diesel-jeans-be-stupid/ [...]

Grab Magazine » Diesel Jeans: Be stupid said,

January 19, 2010 @ 16:04

[...] ibelieveinadv tutte le immagini nel resto dell’articolo. [...]

'Be Stupid': Diesel se anuncia defendiendo la estupidez said,

January 19, 2010 @ 16:41

[...] 'Be Stupid': Diesel se anuncia defendiendo la estupidez http://www.ibelieveinadv.com/2010/01/diesel-jeans-be-stupid/  por heribert hace 2 segundos [...]

disembodied cat head said,

January 19, 2010 @ 16:42

thanks to this campaign, i no longer have any desire to set foot in a diesel store again. wtf

Seamos estúpidos | unblogged. A blog about nothing. Yeah, nothing said,

January 19, 2010 @ 17:27

[...] Genial la nueva campaña internacional de Diesel, que ví en lo de Conz. Más imágenes acá. [...]

Hagen said,

January 19, 2010 @ 18:20

to: disembodied cat head
maybe you really don’t deserve to wear any Diesel clothes anyway!
GREAT campaing, DIESEL ROX!

Design ideas said,

January 19, 2010 @ 21:12

Haha, funny campaign

Be stupid! « Ekspresija's Blog said,

January 19, 2010 @ 22:37

[...] Daugiau vaizdų čia. Palikti komentarą No Comments Yet so far Pakomentuokite RSS feed for comments on this post. TrackBack URI Pakomentuokite Click here to cancel reply. Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> [...]

Diesel Jeans: Be Stupid | Work / Play / Create :: Brandon Moller said,

January 19, 2010 @ 23:03

[...] think this a brilliantly written campaign titled “Be Stupid” for Diesel Jeans, check out all the creative executions at I Believe In Advertising. The copy completely carries the [...]

Julián said,

January 19, 2010 @ 23:15

SMART campaign for STUPID people.

Tobias said,

January 19, 2010 @ 23:54

3 Words:
Beau
ti
ful!

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising … | Drakz Free Online Service said,

January 20, 2010 @ 03:32

[...] reading here: I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising … Share and [...]

Diesel lança nova campanha “Be Stupid” | Propagandeando said,

January 20, 2010 @ 10:08

[...] Para ver o resto das peças impressas clique AQUI [...]

steph said,

January 20, 2010 @ 13:13

The worst Diesel campaign ever. Too bad it was such a nice brand so far

Recicleaza. Be stupid. « Alinamarin's Blog said,

January 20, 2010 @ 14:44

[...] More here [...]

Sergey said,

January 20, 2010 @ 16:50

Yeah! Be stupid – wear Diesel ))

Al said,

January 20, 2010 @ 18:01

Was that a TV commercial or a pitch document?
Envy the posters though.

Stupid Might Fail. Smart Doesn’t Even Try. | Un Petit Peu said,

January 20, 2010 @ 18:59

[...] le reste des pubs sur I Believe in Ads [...]

Ryan said,

January 20, 2010 @ 21:28

Diesel says play dumb and neon while Levis gets grubby and quotes Walt Whitman? Levis wins this round, I think.

Jen Mussari said,

January 20, 2010 @ 21:38

Diesel used to make really interesting streetwear with unique concepts. Now, as the clothes have become less and less interesting over the past few seasons, this marks their sad attempts to cater to that “Post-Pac Sun” generation. Using the word “Stupid” to describe being creative, impulsive, and spontaneous is not working here. These words are not synonymous but they are obviously what the ads are going for!

Marketing Idea said,

January 20, 2010 @ 23:46

diesel had one idea.

and that idea was *really* stupid.

Me said,

January 21, 2010 @ 04:36

This is a very smart, daring and rather philosophical idea. Better than most other campaigns they have done other than VI.

fiesel said,

January 21, 2010 @ 10:20

wrangler’s ad is stupid… and this one is even more stupid

DtE said,

January 21, 2010 @ 10:39

…selling… trousers. Christ, what’s this society?

Tweets that mention I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Diesel Jeans: Be stupid -- Topsy.com said,

January 21, 2010 @ 15:09

[...] This post was mentioned on Twitter by Sree, AlooFar. AlooFar said: Diesel wants you to be stupid. l think the campaign is pretty cool. Not sure if it's good for the brand. http://bit.ly/5oZucF [...]

gugavieira said,

January 21, 2010 @ 17:39

Smart critiques.
Stupid creates.

LU said,

January 22, 2010 @ 10:05

SMART

buttalapasta said,

January 23, 2010 @ 11:51

smart creates, stupid purchases.

love the art directions+photos.
hate the concept: never heard something so fake.

guess it will be the most successful diesel campaign ever.

L’intelligente critica, lo stupido crea | FastForward Blog said,

January 25, 2010 @ 09:45

[...] testo della campagna, che sia da stimolo per tutti per un anno stupidissimo, in jeans o senza. Qui trovate l’intero testo della campagna, da ripetersi tipo [...]

BE STUPID. Diesel. said,

January 26, 2010 @ 09:37

[...] обади за тази рекламна кампания на Diesel. Ето една камара плакати, а долу съм транскрибирал посланията, понеже много ми [...]

DIESEL « Mega Sh*t Only said,

January 27, 2010 @ 07:23

[...] stolen from Want vs Need who stole it from I Believe in Adv [...]

pollonica said,

January 27, 2010 @ 15:06

thanks to this campaign, i no longer have any desire to set foot in a diesel store again.

Ryan said,

February 1, 2010 @ 18:59

I like this concept, but I absolutely *hate* the way that they executed it.

A better line would have been “Sometimes, it’s okay to be stupid.”

or “Even your brain needs a rest sometimes” or *anything* other than this.

That said, it will get attention…

Diesel Jeans: Be stupid. « NWSAD COLLECTIVE said,

February 6, 2010 @ 09:51

[...] More. This entry was written by adam, posted on 06/02/2010 at 08:51, filed under Theory. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. « Coalition of the willing [...]

mario said,

February 6, 2010 @ 12:54

Il titolo più bello (ma davvero bello, bello) della campagna l’ha scritto juliàn nei post:
SMART campaign for STUPID people.

grandissimo!

we’re stupid animals « празен кадър said,

February 6, 2010 @ 21:38

[...] реклама светът през 2010 се опитва да ни втълпи, че сме глупави животни. че имаме първични нужди, с две думи че в тая [...]

jenne said,

February 9, 2010 @ 06:43

Stupid smart.

micael said,

February 16, 2010 @ 16:54

è uscita la risposta alla campagna Diesel su

http://www.fourdotz.com

a merito degli happy few.

Notevole.

Cristina said,

February 20, 2010 @ 06:08

This is so STUPID! I used to like Diesel :’(

Jeff Camp said,

February 24, 2010 @ 23:15

Well at least someone got paid.

Will said,

March 17, 2010 @ 18:19

I think I understand what they were going for but it kind of comes of the wrong way. But then again, the visuals they are using are targeting a market that uses stupid as a slang word for excellent or terrific. Personally, I would not have made an ad showing a guy trying to rewire his electric meter. That is good way to get killed.

Cannes Lions 2010 >> 10 premiados que dão show na redação | Bruno Lacerda Blog said,

July 28, 2010 @ 21:03

[...] campanha é polêmica e algumas de suas peças chegaram a ser banidas no Reino Unido. Também já vi [...]

怪蜀黍朱利安 » "BE STUPID" by Diesel said,

August 1, 2010 @ 05:46

[...] Diesel最近推出的新活动“愚蠢主义”，我还蛮喜欢。但是总觉得执行上跟adidas original的“83种成功浪费时间的方法”有几分相似。 [...]

JULIAN ROCKS » BE STUPID by Diesel said,

August 2, 2010 @ 18:07

[...] Diesel最近推出的新活动“愚蠢主义”，我还蛮喜欢。但是总觉得执行上跟adidas original的“83种成功浪费时间的方法”有几分相似。 [...]

james said,

October 27, 2010 @ 15:38

Branded Clothing are the unique and marvelous collections to experience it depends where are you purchasing from. Well, I have been purchasing Branded clothing items from Ballersonline and I am quiet surprised it really work great at competitive rate. I am very happy with their services. Thanks alot!

suanwatson said,

December 7, 2010 @ 15:19

I’m a fashion lover and will never compromise with the style and quality of clothes. I prefer buying fashion clothing’s from Ballersonline because the price are unbelievable and style marvelous.

This Diesel Ad Campaign is REALLY Stupid [21 Pics] said,

July 18, 2011 @ 15:33

[...] All pictures courtesy of: I Believe in Advertising [...]

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