“There’s more life in animals than you think. Respect it.”
Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Marco Cremona
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Illustrator: H-57
Design: H-57
Published: 12,2009
[...] This post was mentioned on Twitter by ibelieveinadv and Santi Chacon, Up2Date. Up2Date said: Enpa (society for the protection of animals): Smart Creatures: “There’s more life in animals than you think. Respe… http://bit.ly/8xYkAU [...]
ma la mccann ha qualche cliene che paga o lavora solo per onlus?
Nice
Il concetto e’ figo e pure l’art direction…Ma il copy non e’ per nulla divertente.
mah. Campagna fatta e finita in un oretta secondo me. 4 soggetti praticamente identici come art direction (cambiare almeno la paper texture e la grafica in background oltre che il colore le avrebbe distinte maggiormente).
Gli animali non penso siano stati illustrati appositamente per la campagna.
Il copy vuole essere forzatamente divertente non riuscendoci.
so boooooooring
Yeah, right… respect animals. How? When? With what mean? Yes, Ok, but what is respecting animals? not insult them? please…
Also, and more seriously. not based on a real insight. There is more in an animal than we might think, but not in the manner depicted…
Hai ragione Watcher. L’insight non esiste proprio. E’ troppo pretestuosa.
Belle come sempre le grafiche di h-57….
[...] check more out here [...]
boh, ma cosa vuol dire?
quanti sforzi inutili.
is that an idea?
poor copy, nice illustrations though
Let’s face it, you may as well sell toasters on the promise that they can wash your car. Or fly. Or something. Even flipping the illustrations is a bit of a cheat…
YAWN!
Tristeza.
Inutilità.
Depressione.
Thank you to share
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