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Enpa (society for the protection of animals): Smart Creatures

“There’s more life in animals than you think. Respect it.”

Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Marco Cremona
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Illustrator: H-57
Design: H-57
Published: 12,2009


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Tweets that mention I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Enpa (society for the protection of animals): Smart Creatures -- Topsy.com said,

January 22, 2010 @ 02:30

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reo said,

January 22, 2010 @ 09:47

ma la mccann ha qualche cliene che paga o lavora solo per onlus?

Design ideas said,

January 22, 2010 @ 10:00

Nice

Sal said,

January 22, 2010 @ 10:20

Il concetto e’ figo e pure l’art direction…Ma il copy non e’ per nulla divertente.

Silvio said,

January 22, 2010 @ 10:38

mah. Campagna fatta e finita in un oretta secondo me. 4 soggetti praticamente identici come art direction (cambiare almeno la paper texture e la grafica in background oltre che il colore le avrebbe distinte maggiormente).

Gli animali non penso siano stati illustrati appositamente per la campagna.
Il copy vuole essere forzatamente divertente non riuscendoci.

Tom said,

January 22, 2010 @ 15:49

so boooooooring

Watcher said,

January 22, 2010 @ 16:53

Yeah, right… respect animals. How? When? With what mean? Yes, Ok, but what is respecting animals? not insult them? please…
Also, and more seriously. not based on a real insight. There is more in an animal than we might think, but not in the manner depicted…

Tree said,

January 22, 2010 @ 20:18

Hai ragione Watcher. L’insight non esiste proprio. E’ troppo pretestuosa.
Belle come sempre le grafiche di h-57….

Gio said,

January 23, 2010 @ 16:12

boh, ma cosa vuol dire?
quanti sforzi inutili.

mygod said,

January 23, 2010 @ 17:16

is that an idea?
poor copy, nice illustrations though

Alistair said,

January 25, 2010 @ 15:30

Let’s face it, you may as well sell toasters on the promise that they can wash your car. Or fly. Or something. Even flipping the illustrations is a bit of a cheat…

Delicato said,

January 26, 2010 @ 02:03

YAWN!

Tristeza.
Inutilità.
Depressione.

24k said,

January 27, 2010 @ 12:01

Thank you to share

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