Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Team: Marco de Jong, Thijs Bontje, Jurriaan Noij
Fitness First: Bus stop
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Xoxo said,
Damn 
this is so nasty Although i’m pretty thin, i find this embarrassing
noquedanblogs.com » Blog Archive » Humillacion Publica said,
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Swordfishmedia [Michele] said,
That seat will be empty for a long time 
I am joking, I love this ambient campaign!!!
Ronald said,
That’s sad. It may SEEM witty, but in real life it’s not effective. People aren’t going to sit on the bus stop and the company will get a bad rep for making people feel guilty. Bad long term strategy for brand management. This is a classical example of a creative idea without any strategical repercussions.
Ronald said,
That’s sad. It may SEEM witty, but in real life it’s not effective. People aren’t going to sit on the bus stop and the company will get a bad rep for making people feel guilty. Bad long term strategy for brand management. This is a classical example of a creative idea without any strategical repercussions.
Sorry, forgot have added great post! Waiting for the next one!
SF said,
that’s such a BULLY advertisement! ahahahah
Fitness First : l’arrêt de bus qui vous pèse | Damiblog.fr said,
[...] via Partager cet article : [...]
Zambazoo said,
Crushing and funny at the same time… amazing
Stil auf Stilfetischisten.de - »Fitness First« Werbung an Haltestellen said,
[...] Stil: Werbung der »Fittness First Company« – Gefunden bei ibelieveinadv.com über Fontblog.de, herzlichen [...]
How can you be more persuasive? - Daily Poke - Blogs - Brand Republic said,
[...] http://www.ibelieveinadv.com/2009/03/fitness-first-bus-stop/ Published Mar 23 2009, 09:31 AM by Greg Taylor Filed under: retail, Tag, Health save it on [...]
SimonC said,
The idea is great, but I really wonder if anybody will knowingly sit there. Does anybody know how it worked out?
One thing is ad-execs complementing its novelty, the other is consumer behaviour. My guess is that (almost) no-one would dare publicly display their weight, but what did people actually do?
Visual Culture » Weighty Advertising said,
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Fitness First: Bus stop, you don’t want to be honest with your Clients | Habza.pl said,
[...] I believe in advertising Dodaj [...]
Fontblog » Fitness First bringt Wartende ins Grübeln said,
[...] Agentur: N=5, Amsterdam, Holland Kreativteam: Marco de Jong, Thijs Bontje, Jurriaan Noij Quelle: ibelieveinadv.com [...]
John Y said,
Hey helpful Information. It is much beneficial Soon you Apply it. Much obliging. Mahalo.
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Logo design ideas said,
Lovely campaign
uberVU - social comments said,
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Tweets that mention I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Fitness First: Bus stop -- Topsy.com said,
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Misterfox said,
… I feel like this has been done like five times.
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