Advertising Agency: RMG Connect, New Delhi, India
Executive Creative Directors: Anuja Chauhan, Priti Kapur
Creative Directors: Anupama Ramaswamy, Simran Sahni
Art Director: Anupama Ramaswamy
Copywriter: Simran Sahni
Images: Photolibrary
Fujifilm Finepix Cameras: Funeral, Poker, Airport
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casper the friendly GHOST said,
where the f**k is the smile here?? bad bad photography/art direction
pedro said,
@ Casper: probably you don’t watch Lie to me. Nice ad
casper the friendly GHOST said,
no i don’t.. but if it’s a specific reference they they narrow the target base too much imo. . and that’s ever worse than just bad art direction or photography, taht’s a bad concept
pedro said,
no… I don’t think it’s a specific reference. I seen another ad with the same concept. I like it… sadistic!
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camila said,
excellent!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Ben said,
I actually was just reading about microexpressions today, and I like to watch Lie To Me sometimes, but I still didn’t completely get it. I don’t understand what emotions the people were supposed to be conveying but weren’t, and theres nothing in particular that sticks out to me in this ad.
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Photography ideas said,
I dont get it
黄金价格 said,
谢谢分享……！
M G said,
bellissima.
Anne said,
pretty cool, cheeky ads
Austin said,
@ ben; photography ideas :
The person at the funeral should be sad, but the camera has detected a smile. Why would this person be happy at a funeral? Insert your own story here.
The poker player is doing his best at keeping a ‘poker face’ but the camera is detecting a smile, meaning he feels very confident in the hand he has been dealt.
The woman is saying goodbye to her partner, and should be sad at the thought of not having him around. However, the camera sees the smile. Why would she be happy that her partner is leaving? Insert your own story here.
Jano said,
Cannes! lol
Awesome execution for a simple concept.
atxpdx said,
If this were targeting the professional photographer who’s career is spent capturing elusive moments in life I’d say A+. However, if this “I can buy it at Walmart” finepix camera is targeting anyone who looks for the “auto,” “beach,” or “fat in-law” setting on their camera then F. It’s too subtle for the target, and doesn’t reflect what the function is designed to do…namely capture that split second smile from an otherwise uncoooperative and bratty kid.
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