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GoodNites: Rope

January 30, 2010 at 11:51 · Filed under Print

Children who are no longer using diapers can wear Good-Nites to prevent bed wetting. We show Good-Nites being worn as fashionable underwear to show children that Good-Nites aren’t diapers.

Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Jieun Kang
Art Directors: Seongmin Jang, Jongok Shin, Kyoungjin Park
Copywriter: Jaehoon Shin
Illustrators: Hosung Chung, Donghyun Kim
Photographers: Youngsik Lee, Yunhee Choi
Published: October 2009


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Interior design said,

January 30, 2010 @ 13:44

Nice photography work

Giusy said,

January 30, 2010 @ 14:27

Children doesn’t care about fashion at that age. Just for stupid moms.
Stupid moms… ok can work.

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising … Mobile said,

January 30, 2010 @ 22:08

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Colin said,

January 30, 2010 @ 22:42

I frankly find this disturbing.

Tony said,

January 31, 2010 @ 13:40

I agree with Colin, i find it very disturbing.

A kid covered with oil, posing with a rope… I rest my case.

Matt said,

January 31, 2010 @ 19:49

this is just confusing, really… and disturbing, as you said.

Plus, even after having read the info, the photographs still do not remind me of anything that goes along with fashionable underwear…

poor ad, in my opinion

股指期货 said,

February 1, 2010 @ 04:45

hei。The boy is so cool。

Tweets that mention I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » GoodNites: Rope -- Topsy.com said,

February 1, 2010 @ 09:54

[...] This post was mentioned on Twitter by IBeliveInAdvertising, Luana Marques and CannesLions, ibelieveinadv. ibelieveinadv said: GoodNites: Rope: http://www.ibelieveinadv.com/2010/01/goodnites-rope/ [...]

uberVU - social comments said,

February 2, 2010 @ 23:54

Social comments and analytics for this post…

This post was mentioned on Twitter by canneslions: GoodNites: Rope: Children who are no longer using diapers can wear Good-Nites to prevent bed wetting. We show Good… http://bit.ly/aiOeym...

Koreans spoof David Beckham’s Giorgio Armani underwear ad to sell Good-Nite nappies said,

February 4, 2010 @ 14:55

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Jacqueline said,

February 13, 2010 @ 21:05

The overall consensus of this ad being disturbing is spot on! Not to discredit the wonderful skill of the photographer, however this is pretty darn close to child pornography. Additionally, why as advertisers, are we even suggesting that the obviously sexually charged fashionability of childrens diapers, is an appropriate execution for a weak consumer benefit strategy… seriously people, artistry and originality are to be cherished in the industry…

Yahoouj said,

February 23, 2010 @ 04:09

Really good work about this website was done. Keep trying more – thanks!

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July 7, 2011 @ 11:47

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