“Flat tire? Het Zwarte Fietsenplan. Sales and repairs.”

Het Zwarte Fietsenplan is a bike shop with several stores in Amsterdam. To make people aware that they can have their repairs done at Het Zwarte Fietsenplan we put stickers on the well-known cycle lane signs in the street. We placed our stickers so that the bikes on the signs seem to have a flat tire. In this way we invite everybody to get their tires fixed at Het Zwarte Fietsenplan.

Advertising Agency: N=5, Amsterdam, The Netherlands
Art Directors: Paul Bakker, Ed van Bennekom
Copywriter: Jasper Diks
Photographer: Reza Harek
Published: December 2009