Comments on: IKEA Austria: The first IKEA-cinema-catalogue

By: Все о фильмах » Да, господин министр: Сезон 2 (2 DVD) – Yes Minister 2 DVD

Thu, 25 Feb 2010 09:03:30 +0000

[...] IKEA Austria: The first IKEA-cinema-catalogue [...]

By: Erotikmagazin Feigenblatt – Das erotische Kulturmagazin für Frauen und Paare » Von Möbeln und Menschen

Wed, 17 Feb 2010 09:31:57 +0000

[...] Dann sind sie a)sehr reich oder b)sehr asuexuell. Alle tun es, auch Hollywood – eine lustige Guerilliakampagne [...]

By: Alex

Alex — Thu, 04 Feb 2010 15:22:13 +0000

Award bullshit.

It’s not real. Good luck getting that Gold Lion guys.

By: Advertising Geniuses « thisisanexperiment. no, really. it is.

Advertising Geniuses « thisisanexperiment. no, really. it is. — Tue, 02 Feb 2010 13:16:20 +0000

[...] To see it, click HERE! [...]

By: What the F...

What the F... — Tue, 02 Feb 2010 01:42:00 +0000

whats wrong with you ddb berlin guys? first you stole an idea last month from heimat. and now this piece of crap. i theres a tranny next to me in the cinema which is fuc.ing up a movie with a laser light i would just tell him to leave the cinema in the next 5 seconds…

EPIC FAIL !!!

By: Tobias

Tobias — Sun, 31 Jan 2010 20:37:03 +0000

Why should they be desperate? DDB is the leading creative agency in Germany. As far as I know…

By: Victoria's Secret, Spring Fashion 2010 – Asiaing.com: Free eBooks … | Lingerie Beauty Wisdom

Sat, 30 Jan 2010 23:34:54 +0000

[...] I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising … [...]

By: guilermo

guilermo — Sat, 30 Jan 2010 17:07:37 +0000

really bad..
i don’t have a problem in general with so called ad fakes.. as long
as they make sense. this is not the case here. really desperate try to
win at award shows, ddb.

By: the curious brain

the curious brain — Fri, 29 Jan 2010 15:57:15 +0000

This is awful ..and very invasive…. they should get fined or something… people there go to see a movie.. not the crap Ikea is selling ! Honestly there is a limit what you can and cant do and this one just cross the line

http://www.thecuriousbrain.com

By: alecia

alecia — Fri, 29 Jan 2010 11:18:45 +0000

I am pretty sure Hollywood producers and directors
didn’t give any clearance to allow this…
I am pretty sure it’s a scam and what is worst, a very very bad one

By: steph

steph — Fri, 29 Jan 2010 11:14:26 +0000

That is exactly what brands shouldn’t do.
Let’s thank DDB Berlin for the example.

By: buttalapasta

buttalapasta — Fri, 29 Jan 2010 10:12:10 +0000

just awful.

By: Tweets that mention I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » IKEA Austria: The first IKEA-cinema-catalogue -- Topsy.com

Fri, 29 Jan 2010 07:54:15 +0000

[...] This post was mentioned on Twitter by PaulCrowe, The Hidden Persuader, DR4WARD, Nathalia Jordão, Pepe Camil and others. Pepe Camil said: IKEA Austria: The first IKEA-cinema-catalogue: [See post to watch Flash video] We used existing great movies with … http://bit.ly/cIWqRr [...]

By: Tobias

Tobias — Thu, 28 Jan 2010 23:38:29 +0000

amazing

By: Silvio

Silvio — Thu, 28 Jan 2010 17:52:38 +0000

The only way to do that is arrange free projection. Noboy’s want to pay to be borther by a laser light at the cinema.

By: uberVU - social comments

uberVU - social comments — Thu, 28 Jan 2010 17:44:08 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by up2d: IKEA Austria: The first IKEA-cinema-catalogue: [See post to watch Flash video] We used existing great movies with … http://bit.ly/cIWqRr...

By: Werbung - so kennen wir IKEA gar nicht | Pimpettes

Werbung - so kennen wir IKEA gar nicht | Pimpettes — Thu, 28 Jan 2010 16:30:21 +0000

[...] Via I Believe In Advertising [...]

By: Paul Crowe

Paul Crowe — Thu, 28 Jan 2010 16:13:35 +0000

Honestly, how was this approved? I wonder how many of the people with flashlights got punched? I hope all of them.

By: IKEA FILM KATALOG | DMN LGSH

IKEA FILM KATALOG | DMN LGSH — Thu, 28 Jan 2010 15:16:37 +0000

[...] ibelievinadv.com gibts ein Video, wie das ganze dann ausschaut. Sehr cool. Aber eben. [...]

By: Mathieu

Mathieu — Thu, 28 Jan 2010 14:36:03 +0000

Is this really *during* the movie, or is this an ad shown before the movie starts? The Sex and the City movie has been out for quite some time now.

I agree with the posts that this is an awful idea to do with people who’ve paid full price for their tickets. However, if it were an “IKEA sponsored” screening with discounted tickets, it would be just fine. Same idea as an ad in your Gmail inbox.

And it is another abuse of the word “guerilla” … true guerilla activities are done with the bare minimum of permission, often none at all. An extended placement in a movie theatre combined with a solicitation agreement (handing out the catalogues) is hardly guerilla. It is simply clever marketing that gets close to the customer (when Coca-Cola hands out free samples of their new drink in the street, is it “guerilla marketing”?).

For a real guerilla IKEA activity, look to Vancouver where the company sprayed chalk outlines all over town. And got in trouble for it.

However, assuming that these projections were NOT during the actual features and only during advertising, it’s very innovative and a great way of getting an unofficial celebrity endorsement.

By: Ryan

Ryan — Thu, 28 Jan 2010 12:12:42 +0000

Yeah, this is awful. It’s one thing to take guerilla or viral marketing and place it somewhere an audience might see it in passing, entirely another to force them to take note of it unwillingly while they’re trying to enjoy themselves. There’s lines between art and advertising, choice and force, cool and smartarse – this crossed all of them.

By: Dan

Dan — Thu, 28 Jan 2010 12:00:36 +0000

I would HATE to pay to watch a movie and then have people projecting stuff at the screen while I watched it.

If that happened to me, I would probably ask for my money back.

By: Web ideas

Web ideas — Thu, 28 Jan 2010 08:19:35 +0000

Totally amazing.