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Leekaja Hairbis: Sweet & lovely style for you

January 29, 2010 at 09:34 · Filed under Ambient/Outdoor/Direct

The purpose of the promotion was to inform customers about LKJ’s effort to create new hairstyles over the years. Also, with the 37% discount coupon they were offering to celebrate their 37th anniversary, the targets were to experience LKJ and eventually become a potential client.

Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Yeonjoo Shin
Art Directors: Jinwook Jung, Kyungmin Do
Copywriter: Andy Kim
Illustrators: Jinwoo Kwon, Hyungyu Kim
Photographer: Namki Park
Published: November 2009


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Mobile advertising said,

January 30, 2010 @ 13:49

LOL. Amazing idea

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January 31, 2010 @ 07:36

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CopyMaafan said,

January 31, 2010 @ 09:30

Nice and funny idea, but… Can you imagine keeping this wet paper, dirty with ice-cream leftovers, just to get the discount? That’s disgusting!

Dan said,

January 31, 2010 @ 17:19

That might be cool and all, but could they have found a different way to promote? Tactic is amateurish to me. It would have been easier to serve in a bowl or cone and hand them the piece.

Samuel Johnson said,

July 9, 2010 @ 17:48

Mobile advertising would continue to grow as more and more mobile phone users get hooked on texting and mobile browsing..–

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