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Meltin’Pot: Start a revolution

January 25, 2010 at 16:24 · Filed under Print

Start a Revolution. This is what Meltin’pot’s new spring/summer campagin is all about. The campaign treats war as a funny game and features the new 001 jeans collection. What better way to introduce 001, than a “revolution”? The Meltin’pot fashion army makes fun of the classic war features and turns them into glamour icons. Here we present not only the print and outdoor campaign, but also an ironic and keen point of sales project. Featured here are a special series of revolutionary posters, with a taste of pop, that introduce the product and become a decoration element for all Meltin’pot stores.

Advertising Agency: Armando Testa, Milan, Italy
Executive Creative Director: Michele Mariani
Art Directors: Francesco Guerrera, Laura Sironi
Copywriters: Nicola Lampugnani, Maria Meioli
Illustrator: Laura Sironi


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reo said,

January 25, 2010 @ 16:39

bah!

Grab Magazine » Meltin’Pot: Start a revolution (#2) said,

January 25, 2010 @ 16:49

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fior said,

January 25, 2010 @ 19:46

isn’t this a bit too similar to the “Give me cinema” project that was done by the agency Bruketa&Zinic OM (Croatia) in 2006? http://www.dajmikino.org/index.html

Ricardo B. Giuliani said,

January 25, 2010 @ 20:32

This is based on chinese and soviet posters… so it was expected that it would have been used before as well as it would be similar to something

I like the call to action it’s hard to figure out were to go next if you don’t know what they’re talking about

Lazeman said,

January 25, 2010 @ 21:05

Seen before but i always like this kinda of illustration. Don’t get what they are talking about maybe some POS or teaser.

Tweets that mention I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Meltin’Pot: Start a revolution -- Topsy.com said,

January 26, 2010 @ 03:33

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Photography ideas said,

January 26, 2010 @ 07:59

Lovely colors

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January 26, 2010 @ 09:16

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We Find For You » Blog Archive » Meltin’Pot La révolution pacifique said,

January 26, 2010 @ 12:26

[...] Source : ibelieveinadv [...]

Meltin Pot advertising campaign 2010 | All the Infos said,

January 27, 2010 @ 16:09

[...] source [...]

zizzi said,

January 28, 2010 @ 13:18

Boring.

Gab said,

February 2, 2010 @ 23:37

Cosa stai cercando di dirmi esattamente?

iononcapisco said,

February 3, 2010 @ 15:03

io non capisco questi commenti.
O la gente è invidiosa, o mangia acido solfurico a colazione e poi lo
riversa sulla tastiera. Non conosco l’art, non son mai stato in armando testa, ma questa creatività è bella. Non ci vuole un genio a capire il concetto,
visivamente può non essere originale ma è davvero fatta bene.
in confronto a cosa esce di solito in italia, tanti complimenti a chi ha curato il lavoro.

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