Nolan’s Cheddar: Mousetrap
Director: John Nolan
Archive for January, 2010
Diesel: Be stupid
Anomaly is launching its first work for Diesel, a campaign that encourages consumers to “be stupid”. Diesel consolidated its global advertising account into Anomaly in September. The campaign, entitled be stupid, was devised in collaboration with Diesel’s creative team, and encompasses press, outdoor, digital and viral activity.
Like balloons, we are filled with hopes and dreams
But. Over time a single sentence creeps into our lives
Dont be stupid.
Its the crusher of possibility.
Its the worlds greatest deflator.
The world is full of smart people.
Doing all kind of smart things…
Thats smart.
Well,
were with stupid.
Stupid is the relentless pursuit of a regret free life.
Smart may have the brains…
but stupid has the balls.
The smart might recognize
things for how they are.
The stupid see things for how they could be.
Smart critiques.
Stupid creates.
The fact is
if we didnt have stupid thoughts
wed have no interesting thoughts at all
Smart may have the plans…
but stupid has the stories.
Smart may have the authority
but stupid has one hell of a hangover
Its not smart to take risks…
Its stupid.
To be stupid
is to be brave
The stupid isnt afraid to fail.
The stupid know there are worse things than failure…
like not even trying.
Smart had one good idea,
and that idea was stupid.
You cant outsmart stupid.
So dont even try.
Remember
only stupid can be truly
brilliant
So,
BE STUPID
http://www.diesel.com/be-stupid
Advertising Agency: Anomaly, London, United Kingdom
Sigma Conseil: Crocodile
“Brand research Lab. Sigma Conseil.”
Advertising Agency: Memac Ogilvy Label, Tunisia
Creative Director: Nicolas Courant
Art Director: Wilfrid Guérin, Géral Héraud
Copywriter: Thomas Thelliez
Photographer: Christian Michelucci
Ecomist: Fish, Onion, Cigarettes
“Ecomist. Eliminates odours.”
Advertising Agency: Y&R, South Africa
Chief Creative Officer: Mick Blore
Executive Creative Director: Liam Wielopolski
Copywriter: Lwazi Mkhize
Art Director: Tanya De Lange
Art Buying: Katherine Legg
Photographer: Michael Meyersfeld
Photographic/Lighting assistant: Benson Makamo
Retouched by: Wilfred Horne
Model Maker/Stylist: Tony Collins (I&E Models)
Children’s Panadol: Their pain is your pain
“Their pain is your pain. Children’s Panadol.”
Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd Mccracken
Creative Director / Art director / Typographer: Maurice Wee
Creative Director / Copywriter: Renee Lim
Art Director / Typographer: Roy Wisnu Hariadi
Photographer: Jonathan Tay
Producer: Isk
Mao Bao Dishwashing Liquid: Spoons
“Mao Bao liquid dishwash with dahlia essence.”
Advertising Agency: Bates 141, Taiwan
Creative Directors: Richard Yu, Ivan Liu
Art Director: Kim Chiu
Copywriter: Echo Shao, Ivan Lu
Illustrator: Hsin Hun Huang, Kim Chiu
Photographer: Tse-I Lai
Alzheimer Society Hamburg: City map
Generate donations for the Alzheimer Society Hamburg by confronting the people about the nature of Alzheimer disease. They created a city-map without street names and displayed it at hotels, bars, tourist information points and restaurants in order to adress people exactly in the moment, they need orientation the most. A 19% increase in calls and a 5% increase in donations to the Alzheimer Society Hamburg.
Advertising Agency: DraftFCB, Hamburg, Germany
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Copywriter: Thomas Völker
Published: September 2009
Caribú Bitter: Poison, Canari
“The dark side of sweetness.”
Advertising Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva, Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz
Other additional credits: Daniel Higashiona
Published: January 2009
Arrels Fundacio: Street, Bench, Bank
“For many people in Barcelona this is their home. Give Barcelona a roof. arrelsfoundation.org.”
Advertising Agency: Altraforma, Barcelona, Spain
Art Director: Francesc Morata
Copywriters: Yoryo Hortolá, Toni Tugores
Photographer: Anna Permont
Published: January 2010
Google: Secret Talents Award Campaign
Advertising Agency: Kolle Rebbe/KOREFE, Hamburg, Germany
Creative Director: Katrin Oeding
Art Director: Reginald Wagner
Copywriter: Sebastian Oehme
Graphic Design: Jan Simmerl
Yamaha X-MAX: Exceptional transportation
“New X-MAX. Exceptional transportation.”
Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Nicola Bolfelli
Copywriter: Emanuele Accurli Abenante
Photographer: Fulvio Bonavia
On Air: January 2010
McDonald’s: Steam Transit Shelter
A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald’s.
Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: wendy moriarty
Account manager: Nadine Wilson, Kim Prosser
Build: Dyna Graphics
Sydney Theatre Company: Tot Mom
In Tot Mom, Sydney Theatre Company’s latest production, Steven Soderbergh has created a compelling look into how a crime can come to grip an entire nation through intense media and public attention. We worked with Sydney Theatre Company to create an outdoor, press and online campaign for the production that turns the media and public attention of the case into the advertising itself. The website acts as a platform through which users can discover and investigate the Caylee Anthony case through the mass of media it has generated. The site also offers the public the opportunity to leave their own comments. The comments left on the site are then used in the posters and press advertising, creating a recurring cycle of opinion, interpretation, and discovery. http://www.sydneytheatre.com.au/2009/tot-mom/talkback/
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Richard Maddocks
Creative Director: Nic Hodges
Art Director: Chris Badger
Copywriter: Nic Hodges
Web development: Brent Della Valle, John Knuttson
Published: December 2009
Alfa Romeo: Shopping Trolley
As part of a sales promotion campaign, these ambient stunts in Belgium’s busiest shopping centers show just how easy it is to buy an Alfa Romeo MiTo when the price is incredibly reduced. The headline reads “Your chance to own an Alfa Romeo” and invites people to discover all the reduced prices at www.alfaromeo.be.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director : Kristoff De Prins
Copywriter : Philippe Blondé
Graphic Designer: Wim Sels
Account team: Matthieu De Winter, Dimitri Mundorff, Eveline Vincke
Contacts: Alexandre De Preter, Cédric Donck
