Advertising Agency: 10 advertising, Antwerp, Belgium
Creative Director: Denis Ghys
Art Director: Steven de Vreese
Copywriter: Robin Dhondt
Photographer: Kris De Smet at www.septantsept.com
Account Manager: Barbele Walraet
“Check out the black belt / there are 70 million Taekwondo masters all over the world.”
Agency: Brown Breath, Seoul, South Korea
Creative Director: Ic Seo Huh
Art Director: Tae Hwan Lee
Copywriters: Young Jun Song, Eui Seon Roh
Photographer: Kwon Jin Kim
Advertising Agency: Grey, Brussels, Belgium
Creative Director: Koen Nuyts
Art Director: Stijn Van Herck
Copywriter: Fabian Keppens
Director: Kene Illegems
Additional credits: Caviar
Aired: January 2010
Advertising Agency: Ogilvy, Milan, Italy
Executive Creative Director: Roberto Greco
Creative Directors: Giordano Curreri, Marco Geranzani
Art Director: Matteo Ruisi
Copywriter: Marco Geranzani
Illustrator: Matteo Ruisi
Published: November 2009
“Natural power for your houseplants. Greenworld.”
Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte, Keith Loell
Art Director: Sebastian Hugelshofer
Copywriter: Sebastian Hugelshofer
Account Supervisors: Rolf Jeger, Rene Kaiser, Gina Armelino
Postproduction: Pixelprinz
“35% off all vegetables”
Advertising Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Luis Ramirez-Gastón, Marco Caballero
Art Directors: Ivan Tahara, Ken Tokashiki Oka
Copywriter: Ken Tokashiki Oka
Photographer: Alex Freundt
Producer: Daniel Ramiez-Gastón
Published: 2009
“The end of migraine.”
Advertising Agency: BBDO, Duesseldorf, Germany
Creative Directors: Toygar Bazarkaya, Marie-Theres Schwingeler
Art Directors: Kirsten Dey-Kanani, Irina Schweigert
Copywriters: Mona Morsch, Julian Witzel
Illustrator: Klaus Assmann
Other credits: Uwe Schwaech, Gabriele Schuele, Cécile Maasch
Create a calendar that will make a long-lasting impression of the AOK as not just any health insurance provider, but as a “healthy” health insurance provider. This is because the AOK’s main goal is keeping customers healthy. “An apple a day keeps the doctor away.” They brought this saying to life in a very attractive and tangible way: The month begins with 31 apples in a specialised tube made out of UVA- and UVB-resistant Plexiglas. Every day you remove one apple from the tube and eat it, thus giving a boost to your health. The rest of the apples in the tube will move up and reveal today’s date on a calendar fastened behind the apples. At the end of the month the tube is refilled with 31, 30 or 28 apples, and the monthly calendar behind the tube is simply replaced. The calendars hung in AOK branch offices, attracting a lot of attention and getting extremely positive reactions.
Advertising Agency: Serviceplan, Munich, Germany
“JapiJane.cl
Adult Toy Boutique.”
Advertising Agency: TBWA\Frederick, Santiago, Chile
Executive Creative Director: Pablo Leiva
Art Director: Daniel Cáceres
Copywriter: Kote Kaid
Illustrator: Osvaldo Salazar
Photographer: Cristián Costa
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Sound Design: Top Digital
Experienced security personnel is hard to find these days. That’s why Shield Security came up with a unique tool: the Jobcase. This custom-built briefcase contains a recruitment message, written in steel letters. When passed through a security scanner, working security officers can read the job offer clearly. The Jobcase is a practical medium, since Shield Security staff regularly comes across these scanners at airports, business centres and festivals. Apart from this, the Jobcase also got its share of attention from the security business press.
Advertising Agency: New Message, Amsterdam, the Netherlands
Creative Director: Lennart Wienecke, Hugo Rütter
Art Director: Chris Sant, Lennart Wienecke
Copywriter: Dieuwer Bulthuis, Hugo Rütter
Account director: Catherine Dijkstra
Released: December 2009
“Come and play.”
Campaign for the Motor Show Exhibition in Bologna, an international car show.
Advertising Agency: Armando Testa, Milan, Italy
Creative Directors: Nicola Lampugnani, Francesco Guerrera
Art Director: Nicola Rinaldi
Copywriter: Federica Saraniti Lana
Photographer: LSD
On air: November 2009
“Unleash your Lego.”
Advertising Agency: McCann, Oslo, Norway
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
AD assistant: Robin Hagen, Nettan Stubberud
Account Director: Paal Tarjei Aasheim
Photographer: Svein Utigard
Published: December 2009
“Vintage porn on 8mm. Now at Sex Cinema Venus.”
Sex Cinema Venus is the oldest Sex Cinema in the Red Light District in Amsterdam. For their special programme, the viewing of 8mm vintage porn, FHV/BBDO created an outdoor poster to attract tourists visiting the Red Light District. Made from left-overs of old 8mm sexfilms we photographed a very recognizable shape referring to an icon from seventies porn: the female bush.
Advertising Agency: FHV/BBDO, Amsterdam, The Netherlands
Creative Directors: Martin Cornelissen, Mark Muller
Art Directors: Joris van Elk, Peter Hamelinck
Copywriter: Joris van Elk, Peggy van Neer
Illustrator: Bas de Graaf
Photographer: Peter Hamelinck
Retouch: Mont Blanc
Published: December 2009
Advertising Agency: JayGrey, Sydney, Australia
Art Director / Copywriter: Jay Furby, David White
Photographer: Gary Sheppard
Producer: Jules Zuppicich
Account Managers: Claire Manning, Vanessa Long
Marketing Manager: Adrian Sandy
Brand Manager: Megan Farquhar
