Experienced security personnel is hard to find these days. That’s why Shield Security came up with a unique tool: the Jobcase. This custom-built briefcase contains a recruitment message, written in steel letters. When passed through a security scanner, working security officers can read the job offer clearly. The Jobcase is a practical medium, since Shield Security staff regularly comes across these scanners at airports, business centres and festivals. Apart from this, the Jobcase also got its share of attention from the security business press.

Advertising Agency: New Message, Amsterdam, the Netherlands
Creative Director: Lennart Wienecke, Hugo Rütter
Art Director: Chris Sant, Lennart Wienecke
Copywriter: Dieuwer Bulthuis, Hugo Rütter
Account director: Catherine Dijkstra
Released: December 2009