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Wrangler RED: We’re animals

January 20, 2010 at 15:12 · Filed under Print

Here you can find on the following website the 77 pictures of the new Wrangler We Are Animals campaign

http://www.red-campaign.com

Wrangler has revealed its new image for this 2010 Spring/Summer season, which goes by the name of Red. A powerful, visceral campaign centred on the human being’s most primary instincts. Men and women have been photographed in red waters or amidst the fury of twirling red dust. A new approach to the concept We Are Animals by a fit, strengthened Wrangler. The campaign We Are Animals comes packed with emotions. Each image is a high dose of adrenalin, tension and passion, with red as the basic colour. Each character becomes the personification of the inner strength of an unleashed man, a sweeping animal alter ego. The new campaign features two distinct phases, the first one to be shown at Berlin’s Bread&Butter, with an important presence in the city and in the specialized press on the occasion of the fair. In March, there comes the second assault, aimed at the public through several channels –graphic, street ads, digital, and stores.

Advertising Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Art Buyer: Marie Moulin
Film editor Yannis Rachid
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,


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January 20, 2010 @ 15:36

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the curious brain said,

January 20, 2010 @ 17:14

Maybe just maybe their new campaign after this crap will be WE ARE CRAP! One could only hope maybe then they will get another award for their crap
this work should never be awarded, not even shortlisted cause people its crap

Mateusz said,

January 21, 2010 @ 00:14

Agree, we’re animal is a shame on cannes jury. It should get a special prize: “the worst awarded work ever”

Design ideas said,

January 21, 2010 @ 08:58

Horrible campaign

GiJo said,

January 21, 2010 @ 15:01

just a cheap exploitation of the Indian festival of Pagwa/Holi… not even trying to create an identity or build on the brand. Wrangler’s agency needs to take some cues from Levi’s “Go Forth” and Johnnie Walker’s “Keep Walking” campaigns. now that’s primal for a modern, consumer-minded world.

Lola said,

January 21, 2010 @ 15:29

I don’t think that Levi’s campaign is the best exemple: “Go Forth” strangely looks like Wrangler “Humans – we are animals” : same photographer, same style… And I’m not the only one who noticed it http://blog.jorycordy.com/jory-cordy/2009/9/27/mcginley-for-denim.html

GiJo said,

January 21, 2010 @ 15:46

same photographer, same style… different execution. Levi’s may not be the best execution, but it’s the perfect comparison. Levi’s team took the idea one step further. it’s easy to take pics of people looking like animals and call them as such. my comment was to show how taking the obvious and throwing a little creative thinking into making it mean something more than the first impression. a call to action… a movement… at least extend a little credit to the audience.

Lola said,

January 21, 2010 @ 16:07

But it’s not a call for action, it’s an exclamation.
This campaign as its predessor, takes publicity to the level of art. These photos need no manipulation, they could be presented in gallery.
For me, it makes the link between the brand and the esthetic. There is no explanation and no call for action, because wrangler counts on their audiences : intelligence and understanding to appreciate the visual as it is.

the website http://www.red-campaign.com/, where are presented all the campaign, shows the importance of the original untouched prints.

Dany said,

January 21, 2010 @ 20:54

I just love these photograhps! I found the video of the campaign, you can watch it here:

http://dyvantity.com/publicite/wrangler-were-animals/

Regards!

Wrangler – We Are Animals | Yin&Yang said,

January 22, 2010 @ 13:32

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fer said,

January 22, 2010 @ 20:34

agree, this is crap.

buttalapasta said,

January 23, 2010 @ 11:32

we are animals that must be stupid, but we have to start lollypop revolutions.
wtf is going on with jeans?

I’ll always admire F&F but this wrangler stuff.. 10 lines to explain last year campaign re-shooted in red..

Gio said,

January 23, 2010 @ 16:14

mah.
al secondo step stà campagna è già fuffa pura.

Sakib Afridi said,

January 23, 2010 @ 22:01

What a load of marketing masturbation jib.
But hey, it’s famous.

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misssomething said,

January 27, 2010 @ 02:19

You can take this campaign as crap but it did win the Grand Prix for Print at Cannes International Advertising Festival. I don’t see the issue with it, I’m quite frankly sick of all these ‘you can change the world’ ads, how about we call it like it is. I think it’s a hot concept and a juxtapose of a few different concepts and while I wouldn’t be caught dead in them, my hat tips.

Karen said,

February 2, 2010 @ 11:57

Love it, I dont get why everybody thinks its bad. Its art, and you have to use your own mind. Making this ad with a normal “animal” look would be boooooooooooring. This is cool, and the visuals gets your attention.

jamy said,

February 5, 2010 @ 11:55

prodigious shots, very powerful!

Wrangler Red – We Are Animals, A powerful, Visceral Campaign Photography on Vizeer.com said,

December 30, 2010 @ 14:53

[...] Advertising Agency : Fred & Farid, Paris, France Executive Creative Director : Fred & Farid Photographer : Jeff Burton Photographer Assistant : Rob Hamada Art Buyer : Marie Moulin Film editor : Yannis Rachid Agency Supervisor : Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi Advertiser Supervisors : Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo & Yasemin Akkaya Official website : http://www.red-campaign.com via [...]

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