Suraj Electronics: Pixels

February 25, 2010 at 23:17 · Filed under Print

“If one pixel can tell you a story, imagine what millions can.”

Advertising Agency: JWT, New Delhi, India
Creative Director: Soumitra Karnik
Art Director: Kunal Gaur
Copywriter: Sachin Das Burma

Volkswagen Multivan 4Motion: Ski run

February 25, 2010 at 10:21 · Filed under Print

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Photographer: FM Photographers

Association de défence contre le tabac: Submission

February 24, 2010 at 13:59 · Filed under Print

“Association de défence contre le tabac. Smoking is being a slave to tobacco. dns.asso.fr”

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume-Ulrich Chifflot

Instant Scratch-Its: Crossword

February 24, 2010 at 10:01 · Filed under Ambient/Outdoor/Direct

“There’s a little thrill with every one.”

Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Shay Devery
Copywriter: Ryan Petie
Account Manager: Billy Grantley
Published: December 2009

Volkswagen: Clown

February 24, 2010 at 09:54 · Filed under Print

“Volkswagen lane assist. Gives you an alert when you’re not.”

Advertising Agency: Try, Olso, Norway
Creative Directors: Petter Bryde, Thorbjørn Ruud
Art Directors: Thorbjørn Ruud, Egil Pay
Copywriters: Petter Bryde, Lars Joachim Grimstad
Macdesigner: Thomas Bråten
Photographer: Sigve Aspelund
Published: January 2010

Blackcaps NZ Cricket: Find the stadium in the picture

February 23, 2010 at 15:42 · Filed under Ambient/Outdoor/Direct

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Art Director: Matthias May
Copywriter: Steve Ogilvie
Agency Producer: Tania Jeram

ADD (Sporting Association for the Disabled): Luggage Carts

February 23, 2010 at 10:12 · Filed under Ambient/Outdoor/Direct

“Help an athlete to go to the Paralympics. Make a donation.”

Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.

Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria

Miele Washing Machine: Caring

February 23, 2010 at 07:30 · Filed under Ambient/Outdoor/Direct

“The more you care for your clothes, the more you need a Miele. Miele Active Care. 14 unique special programs that take care of your favourite clothes.”

Challenge: Today, all washing machines make your laundry clean, but not all make it look good and last longer. Miele treat every kind of textile according to it’s unique properties – which results in clothing care instead of a simple wash. Our task was to rise awareness of Miele’s exclusive special washing programs, while at the same time confirming Miele’s position as a premium brand for washing and drying machines.

Solution: Ads that interact with the editorial material in fashion magazines – thereby taking ownership of “caring” for the latest fashion. Our ads were placed in the middle of fashion reports. Than ks to a hole in the ads you could se parts of the clothes in surrounding fashion pictures, looking like they were placed in one of Miele’s washing machines.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Johan Jäger
Copywriter: Magnus Andersson
Planner: Leon Phang
Photographer: Pekka Ståhlnacke
Published: September 2009

Panasonic Beard Trimmer ER2211: Seal, Lion, Bear

February 23, 2010 at 00:00 · Filed under Print

“Experience the magnificent Panasonic in The Beard Tamer. Marvelous beard control: the new beard trimmer Panasonic ER2211 with 14 steps cutting length. The greatest ideas for life.”

Advertising Agency: BBDO, Berlin, Germany
Chief Creative Officer: Jan Leube
Creative Directors: Anne Katrin Trybek, Lars Hodeige
Art Directors: Lars Hodeige, Shelley Lui, Maren Rabe
Copywriters: Anne Katrin Trybek, Christian Joswiakowski
Illustration: Jeanne Detallante
Managment Supervisor: Mark Andree
Account Director: Ilka Gülzau
Art-Buying: Matt Neidhard, Friederike Seifert
Published: January 2010

WWF Hong Kong: Crossword

February 22, 2010 at 23:56 · Filed under Print

“They are looking to you for the answers. Help them by supporting the WWF marine conservation programme. To make a donation, call 2526 1011 or go to: wwf.org.hk”

Advertising Agency: DDB, Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: O Poon, Paul Chan
Art Director: O Poon
Copywriter: Paul Chan

TVNZ: Hung

February 22, 2010 at 14:04 · Filed under Ambient/Outdoor/Direct

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Art Director: Sarah Longworth
Copywriter: Mick Stalker
Agency Producer: Gabrielle Buckle
Designer: Kevin Hyde
Account manager: Virginia Frankovich
Accounts: Louise Kuegler, Celeste Pulman

Polo: Eskimo, Polar Bear, Snowboarder

February 22, 2010 at 10:02 · Filed under Print

Advertising Agency: JWT, Dubai, United Arab Emirates
Executive Creative Director: Chafic Haddad & Russell Heubach
Art Director: Husen Baba
Copywriter: Zahir Mirza
Illustrator: Xavier Cacho

Stadt Northeim (City Northeim): Owl, Squirrel, Rabbit

February 22, 2010 at 09:54 · Filed under Print

“Rock in the Wood – Open-Air festivals at Northeim forest stage.”

Advertising Agency: BBDO, Berlin, Germany
Chief Creative Officer: Jan Leube
Creative Directors: Lars Hodeige, Anne Katrin Trybek
Art Director: Lars Hodeige
Copywriter: Anne Katrin Trybek
Photographer: Michaela Rehn
Account Director: Ilka Gülzau
Account Executive: Anne Lippold
Published: March 2009

Indonesian Railways: Giant Cleaver

February 22, 2010 at 09:50 · Filed under Ambient/Outdoor/Direct

Many accidents happened on train crossing gate in Indonesia. Cars, motorcycles, even people often cross the railways when the alarm is on and the gate is moving down. It is very dangerous! Instead of putting unusual notice board poster (that people never notice), they installed a giant cleaver shaped poster on the gate to remind people about the dangerous. The copy says, “Don’t be reckless, Stay safe.” People clearly receive a relevant message in an unexpected way and it grabs many attentions. The giant cleaver made drivers stop when the alarm is on as the gate moving down. It has been a breakthrough that Indonesian Railways ever did.

“Don’t be reckless. Stay Safe.”

Advertising Agency: EURO RSCG Adwork, Indonesia
Executive Creative Director: Ndang Sutisna
Art Director: Aditya Agung Prakasa
Copywriter: Aldy Dewandhana
Published: December 2009, at Kalibata Train Station, Jakarta

NOWME Home Violence Consultation Office: Anti Domestic Violence

February 22, 2010 at 07:54 · Filed under Ambient/Outdoor/Direct

“Pull out our children from domestic Violence. Push the phone number.right now!”

Advertising Agency: Promofactory, Seoul Korea
Executive Directors: Kim Young Jea
Creative Director: Cho Kwan Hee
Account Executives: Ahn Jung Min, Choi Ji Won
Art Director: Cho, Kwan Hee
Copywriter: Cho Kwan Hee, Jung Keun Oh
Account Staff: Kim Seon Eung
Photographer: Cho Kwan Hee
Published: January 2010

Colun light yoghurt: Exercise bike

February 22, 2010 at 07:48 · Filed under Print

“For those who want to, but can’t.”

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Andres Echeverria
Copywriter / Art Director: Pablo Urrutia
Account manager: Pablo Gacitua

La Degustation: Carp, Pigs, Dumplings

February 21, 2010 at 22:17 · Filed under Print

La Degustation is a Prague gurmet restaurant nominated for Michelin. Its objective is to bring Czech cuisine back the fame which it had in the past. Food is prepared from cook book from 1920 and its quality can easily triumph the international delicacies.

Advertising Agency: Leagas Delaney, Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Pauline Kerleroux
Copywriter: Tereza Sverakova, Igor Paleta
Illustrator: Jan Turek

The Israel Women’s Network: Prostitution

February 21, 2010 at 02:43 · Filed under Print

“Thousands of women in Israel are held against their will in the prostitution industry. Don’t be an accomplice.”

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creatives: Tal Raviv, Eldad Weinberger
Creative Director: Sigal Abudi
Art Director: Dana Moshkowitz
Copywriter: Ami Alush
Photographer / Graphic Designer: Yan Fedoroff
Published: December 2009