121.ro is a web portal subscribed to the European Road Safety Charter. It pleads for a safer traffic underlining the importance of responsible driving.
“Don’t drink and drive this Christmas” is one of the tactical messages of the campaign, in an effort to draw attention on the risks of drunk driving, especially during Christmas, when people tend to raise the bar concerning alcohol consumption.
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Head of Art Direction: Daniela Nedelschi
Art Director: Laura Iane
Copywriter: Theodora Szabo
Production: Adrian Codreanu
Account Manager: Anca Luca
Published/Produced: December, 2008
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