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Australian Red Cross: Torture Chairs, Child Soldiers, Landmines, Torture, Bang

February 16, 2010 at 13:20 · Filed under Ambient/Outdoor/Direct

As part of the Australian Red Cross’ mandate to promote and educate the Australian public about the laws of war, better known as International Humanitarian Law, an integrated campaign ‘Even Wars Have Laws’ from The Fuel Agency has been launched across Australia.Together with an online component (redcross.org.au/evenwarshavelaws) where Australians can have their say, cities around Australia have been adorned with an ‘in your face’ ambient campaign, bringing the reality of these laws closer to home by encouraging people to learn more about International Humanitarian Law.

Advertising Agency: The Fuel Agency, Australia
Executive Creative Director: Rod Clausen
Senior Copywriter: Simon Robins, Toby Blackler
Senior Art Director: Ed Bechervaise
Account manager: Mary Atley


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uberVU - social comments said,

February 16, 2010 @ 14:24

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e1c said,

February 16, 2010 @ 14:28

Nice!

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Creative Ideas said,

February 17, 2010 @ 11:24

Scary and effective

Benjamin said,

February 17, 2010 @ 15:10

I do have to say that these have been used before. I think both Amnesty and other Red cross organisations have used this idea. And I think, as shown on some pictures, that they use these ads in the same space. Don’t think that this makes the link too obvious. Could be nice on the corner of a street of in a mall, just don’t put them all together. They are stronger when they are used seperate and in a good/better context/location.

David said,

February 22, 2010 @ 09:39

The line is weak.
“Torture is never OK” Oh really? I thought torture was just innocent fun. You know, beating someone half to death in a chair. But you say it’s not OK? Hmm…

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