For a premium Russian Brand of chilled chicken meat, 100% natural and organic, they created the name Kurshavel which is a humorous crossing between chicken (“kur” means “chicken” in Russian) and premium (it sounds like Courchevel, the hip and famous Frensh ski resort). To develop the logo they invited a designer who definitely knw more about the subject than anybody else. After a short briefing session the chicken designer discussed the style of the future logo with their designer. A copious lunch followed and the master set out to work. Inspired by classical music, the master spent several hours over the canvas, in pursuit of calligraphic perfection. As everybody expected, it turned out to be a masterpiece. All they had to do was to slightly rearrange it… and the logo was born. No chicken was harmed during the work and prodo, their client, received the most authentic logo there is.
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Alexey Zhuchkov
Art Director: Sergey Tsarkov
