Hard Times features a variety of characters from The Simpsons, most notably greedy billionaire C. Montgomery Burns. As Mr. Burns faces the loss of his fortune and worldly belongings, he learns to appreciate lifes simple pleasures like friends and family. The commercial was first shown during Super Bowl XLIV (44) 2010.
Advertising Agency: Wieden+Kennedy, Portland, USA
Creative Directors: Hal Curtis, Sheena Brady
Senior Agency Producer: Matt Hunnicutt
Production Companies: Gracie Films, Film Roman
Director: David Silverman
Producers: James L. Brooks, Matt Groening, Al Jean, Denise Sirkot, Richard Raynis
Art Director: Dima Malanitchev
Animation Producer: Tom Klein
Production Manager: Jaspreet Dhillon
Music Composers: Hans Zimmer, Michael Levine
