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Dean’s: Surprisingly mild

February 5, 2010 at 09:35 · Filed under Print

Dean’s Whisky is especially mild. Which is why it appeals not only to rugged guys. The advertisement’s unusually humorous, feminine look and feel are designed to arouse the interest of a new target group and raise awareness of Dean’s Whisky above and beyond its loyal customer base.

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director : Niels Alzen
Creative Director: Alexander Hansen
Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein
Published: January 2010

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Francesco DLVBBDO Milan said,

February 5, 2010 @ 10:04

I can’t stop laughing…
I realy love it…

Kan den inte heta något smart? » Blog Archive » Urtypen av en skotte said,

February 5, 2010 @ 12:52

[...] med nostalgi. Anledningen till inlägget är denna whiskyreklam, som gick mig att le. Den leker med stereotypen av den skotske mannen som aldrig visar känslor, [...]

Advertising ideas said,

February 6, 2010 @ 16:48

Stupid idea

PEDRO GOICO. New Media Developer´s Blog. » DEAN’S: SURPRISINGLY MILD. said,

February 6, 2010 @ 18:06

[...] The advertisement’s unusually humorous, feminine look and feel are designed to arouse the interest… dtsv.dtse_post_6150_permalink = 'http://pedrogoico.com/2010/02/06/dean%e2%80%99s-surprisingly-mild/'; dtsv.dtse_post_6150_title = 'DEAN’S: SURPRISINGLY MILD.'; Categories: Inspiration. Tags: Comments (0) Trackbacks (0) Leave a comment Trackback [...]

股指期货 said,

February 8, 2010 @ 09:18

哈哈。。。太好笑了。

Dean’s: Surprisingly mild « Chipmunk Work and inspiration from all over the world | 2010 said,

February 8, 2010 @ 12:24

[...] Dean’s Whisky is especially mild. Which is why it appeals not only to rugged guys. The advertisement’s unusually humorous, feminine look and feel are designed to arouse the interest of a new target group and raise awareness of Dean’s Whisky above and beyond its loyal customer base. [...]

joelapompe said,

February 9, 2010 @ 22:00

surprisingly done… in 1988 !!!
http://www.joelapompe.net/2010/02/09/marylin-scotland-oldlady-deans/

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