“2009 F-150. Tow more with confidence.”

Ambient billboard for the new ’09 F-150′s greater towing capacity – shown inside Ford Field, home to the Detroit Lions.

Advertising Agency: JWT, Detroit, USA
Executive Creative Director: Toby Barlow
Creative Director: John Godsey
Art Director: Matt Swanson
Copywriters: AJ Musial, John Godsey